Congratulations on launching your store! I've taken a look through and I have a few suggestions for you.
First, with the theme you've chosen, you have to hover over each individual item to see a price. This isn't very user friendly so I would recommend changing this.
Next, the navigation is confusing. You need to click the back arrow to get back to regulars navigation. I don't think most people will know to click the back arrow so I'd recommend simplifying the navigation bar. Either a 2 tiered navigation bar or a dropdown/mega-menu is what I'd recommend:
Moving onto what I believe to be your biggest issue - your products. This is something we see very commonly on the forums. People tend to start shops selling things like jewelry, clothing, accessories and etc. The problem with this is that these types of items can be already be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. So when a person is searching for a clothing item or a piece of jewelry in Google, these big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers. A person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who makes jewelry locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. Additionally, this local jewelry maker may offer free local delivery as an incentive. What we recommend doing is selling winning products. A good product choice should have these qualities:
We did a video on winning products - how/where to find them:
Once you are settled on your product selection, you can expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.
I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Here's some feedback for your store.
Resources for value prop design
For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."
Joanna Wiebe and Alaura Weaver share 11 storytelling elements:
A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.
“About Us” page:
Moz details Google SEO tips for 2021:
Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.
I just had look into your website, I observed few points. I hope those helps!
-> You should add Refund Policy in home page footer or header section, it can help increase sales because an overwhelming percentage of the customer population looks for it And having a well-thought-out return policy clearly displayed in your store is key to attracting and keeping your customers. Simply You should give confidence to your customers.
-> You can begin giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.
-> You can Implement Testimonials, Testimonials are key to building trust online, especially if you’re selling a product or service. When you have a happy customer or reader, consider asking them to give you a testimonial. Then feature a few of them prominently on your sales page.
-> And You have to create your store blog, Your blog gives you the chance to make applicable substance for your clients. Utilize this as an advertising strategy to drive activity back to your site.
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app "Tuecus". It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
Hey @andreaona, Sachin here, from the AiTrillion-an All-in-one Marketing Platform on Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and must say you worked hard to make it live. Here are some inputs from my side:
- Add footer menu. It includes quick links, about us, contact us information.
- The logo is not clearly visible on the banner image.
- Make all the images aligned to each other in the store on all pages.
- Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process. So instead of having to add items to the cart, going to the cart page, and then to the checkout page, they can go from the product page to the checkout page in one click. This way, you reduce drop-offs and cart abandonment.
Add these essential customer engagement tools in your store which will help you to engage the traffic coming to your store and drive conversions and retain customers for the long term.
- Add reviews. Add reviews on the product page. Reviews are very essential. 90% of people read reviews before making a purchase.
- Setup loyalty rewards program - Start giving loyalty points on activities like on signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
- Add a web push notification- It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
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