Website traffic declining after updating theme (impulse)

[jgaffrey]

Greetings! Recently I switched to the updated impulse theme and traffic to the website has significantly declined. Last year, we were using impulse with no problems. Anyone else having issues? I'm open to any feedback or suggestions. https://gaffreyartmaterial.com/ Thanks!

[MS-WEB-DESIGNER]

Dear @jgaffrey 

Hope the following suggestions will help you

• Improve store speed for mobile

• Space needs to adjust

• Overall Font, Color, Spacing, Alignment need to adjust
• Do e-mail marketing for your existing users
• Improve On page SEO
• At footer:

• Collection page layout needs to improve

• Product page layout needs to improve