Thank you for your message, I would be happy to provide you with some feedback on your shop.
I really like the colour scheme and general layout of your homepage, especially the inclusion of these helpful quick links to learn more about your product and brand:
I also really like your homepage image, however, I am curious why you have it duplicated before your footer information? I would recommend removing this as it creates extra space on your homepage that may not be needed:
In regards to your footer area, I love how you have included quick links to the important product and brand information areas of your shop. However, I would also recommend adding in your "About" information here as well as any store policies you may have. Your customers will be curious to learn your shop's policies for any Refund, Shipping and Privacy policies for example. If you are curious how you can add your policies, we have a handy guide you can check out here.
I also enjoyed learning more about your brand and product in your "Explore" section. However, I must admit getting confused when clicking "Back to news" at the bottom of the page and getting re-directed to your news page. You can for sure have your Explore page link back to a news section, however, I may suggest adding the "News" page to your main menu area as well as your footer, just to give your customers that quick access to that news page as well:
If you need a refresher on how you can add your "News" information to your Main menu/footer area, I would suggest checking out our guides on Pages and Menu Items for a walkthrough!
Overall a great looking store and some really fantastic looking products, these ideas above are merely suggestions you could look into. I would also recommend checking out our helpful search engine optimization guide here, for more information on how to best make your storefront discoverable by customers searching for products similar to yours. You want to make sure those potential customers choose the right products, from Green Lead Suds!
Feel free to reach back out here with any questions you may have, we are always happy to chat!
This is PageFly - Free Landing Page Builder. I would love to provide my advice for your store based on 5 years of providing solutions for about 100.000 active Shopify merchants.
I have just taken a quick look at your website and I picked up some plus points are:
However, I would like to give you some suggestions about your store so that you could consider changing and hope that the conversion rate is enhanced accordingly.
1. Having a sticky menu
This helps customers to reach out to the menu and access the navigation bar anytime they want.
And, it might also be ideal if the logo could replace the text favicon to increase your brand awareness.
2. Featured Image
This section is of great importance because it creates a first impression on your customers. As far as I see, the featured image can show exactly what you are selling but.. the thing is it lacks a CTA button. The CTA button can help increase the conversion rate, so why not add it right away?
3. Our Story
This section looks really aesthetically pleasing. But if you put a name for this section, by including a heading on the top of 3 blocks, it would be more convenient for the visitors to catch up with the content. You see, I don’t know what to call but Our Story temporarily =))
4. CTA buttons
Here again with no CTA button. Please put it in the highlight place as I captured below. Please kindly remind that all CTA buttons should have the same styling as it is better for the conversion rate.
And, near the footer lies this section. Please make the “Discover the benefits” stand out as a real button, I bet it could bring you more clicks
5. Shop these summer favorites
Just a small thing but I guess you care. It is the first image on the left being smaller than others. Also, I think it would be great if you can place the Product Title in the one row and the Product Prices in one row as well.
And, You can also add “Shop now” button under each product
6. Last image
This last image seems to be redundant as it brings no value to the conversion rate so I highly recommend you remove it.
Last but not least, here are my other recommendations for you, feel free to consider them applied to your store:
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer is helpful, LIKE IT or give it a thumb up. Let me know if you have any questions.
All-in-one marketing platform Growave is here. Congratulations on opening a new store. I would recommend start using some e-commerce marketing tools in order to increase your sales and drive traffic. I hope my recommendations would help
Add more sections to your homepage. For example: New Arrivals, Featured Collection, Reviews, Blog, Rewards, etc.
Favicon adds legitimacy to your website and helps boost your online branding as well as trust from potential consumers. Favicons are an immediate visual marker for the website which enables easy and quick identification for webpage visitors especially when a lot of tabs are open.
Offering a Wishlist is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn't purchase. This is a non-obvious feature that extremely scales your purchases. Since you offer various options, I recommend adding a Wishlist feature to improve the user experience. If the items from the Wishlist haven't been purchased, automated emails will be sent out as a reminder. Moreover, you can analyze the data to see what items people save for later and what items they actually buy. If the items on the Wishlist have not been purchased, automated emails will be sent out as a reminder
Loyalty and Rewards program motivates shoppers to engage more meaningfully with the brand. It allows you to strengthen customer relationships, increase repeat purchases, turn your customers into loyal advocates, and treat the most loyal customers with VIP treatments. In general, all those actions are designed to drive high-value purchasing behaviors. On the L&R page, you can include points, referral programs, and VIP tiers. Depends on you. One of the most useful features of the Rewards feature is the Referral program. Use it in order to give you customers an opportunity of sharing your products with friends and getting rewarded for that Through a referral program, you encourage your customers to help grow your brand community.
For adding the functions above you can use several apps. However, if you want to get all of them at affordable price, try Growave. We have 5 great features - Reviews, Wishlist, Rewards & Loyalty, Social Login, shoppable Instagram gallery on Shopify store.
In order to install a free trial, please press here
Hey @Syntra, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.
- The home page should flow better. I would recommend setting it out like this. Slideshow Image (with a call to action button)- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.
- Add a sticky header with a drop-down menu.
- In the footer menu, add quick links like privacy/ shipping/ returns & refund/ about us & contact us page.
- Product descriptions should be in bullet points instead of paragraphs. Improve the review section on the product page.
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.
- Add an announcement bar with a call to action button on it to highlight important information that you don't want your customers to miss out on & make them take action from it.
Hope you found my suggestions helpful! You can start implementing the above suggestions to drive conversions.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions.
P.S- Free plan available.