I have implemented many Marketing strategies to my website, ecodifier.com, like: Paid FB, Insta, TikTok Ads and 3000 Email Marketing Campaigns, doing organic traffic everyday, going to pay for more Pinterest and Facebook Ads. My Google Search Engine optimization is high, I believe, and good because I've had someone work on that specifically. Store SEO is currently 65 and improving. Even tho I did so much, I haven't got my first sale yet and my traffic is still quiet below 100 visitors a day. Someone suggested that I should find new trending products other than Humidifiers, Diffusers, but I've put so much effort in that I wouldn't really want to quit. I also can't afford to hire any of you experts, so please leave self-advertising out of my replies. I just need help and advice on what I should do. What kind of content should I produce, if so?
I had the same problem and the main issue for me was:
1. My CTR in my ads was really low, so it was really expensive to get people into the store, the easy fix for this is better creatives. Try getting UGC content or check the FB library to see what your competitors are doing.
2. Your page speed might be slow and make the people who click in your ads and CTAs get frustrated and leave
3. Make your ads go directly to the product page instead of the home.
For me, these three things were key to getting my first sales!
I hope this helps.
For free might be difficult, but sometimes looking for small influencers in the area or niche of your e-commerce and offering to gift them the product in exchange for a short video or photo might work.
If you have some budget there are some content creator platforms that might help you contact them.
I think the best marketing strategies use a combination of two or more of these methods. SEO and SMO will take a lot more time to develop, as they require regular creation of relevant content, while SEM and SMM involve paid traffic. The best one for your business depends on your goals and requirements.
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