What am I doing wrong?

QueenB
Tourist
12 0 2

Hello, I would like to thank you in advance.

my store gets traffic, on average 50-60 a day, for an entire 2 weeks, I’ve had only 1 sale. I have been improving the site a lot and  I know I can improve my store a bit more. any suggestions would be appreciated.

 

here’s the link to a product page 

Replies 3 (3)
Marty
Shopify Staff
510 73 96

Hi, @QueenB.

Thanks for your message, I would be happy to offer you some resources that may be able to help you out moving forward. Thank you for sharing your store URL, I really enjoyed looking through your shop and at your great-looking products, you seem to have a really unique and interesting store. Traffic but little or no sales is one of the most common things new-shop owners face when launching their online business. One thing I love suggesting to our merchants is going through this fantastic article that breaks down this topic in more detail here. It offers some things you can ask yourself and your team about your shop such as:

  1. Is your main navigation easy to use?
  2. Can you move any non-essential pages to the footer navigation?
  3. Does your visual brand look professional?
  4. Does your website copy speak to your target audience?
  5. Are shoppers adding products to their cart?
  6. Are shoppers abandoning their cart?
  7. Are you remarketing to your website visitors?

I would also consider adding an announcement banner/bar to your page. You could add a banner to highlight the following information:

  1. any shipping delays or regions not accepting international shipments
  2. any updated or new policy pages
  3. any promotions being offered at this time, such as new gift cards

Depending on what theme you are using, you may already have this feature built in. If you do not, you could always add a free announcement banner app, here are a few examples:


- All Announcement Bars and Banners

- Bannerfly

Another interesting app you may want to look into is a free option called Lucky Orange. I suggest this app because it can actually record video data of where your customers may be getting "stuck" in your shop. This of course does not work to convert more visitors into sales, however, it can help give you a better idea of what you would need to implement in your shop to action these trouble areas. 

Thanks again for reaching out and I hope some of these ideas can help you out moving forward. Please do not hesitate to reach back out here with any questions about the above information, we are always happy to chat! 

Marty | Social Care @ Shopify
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Im_ayomide
Tourist
5 1 0

Hello @QueenB , You are doing thing well and i will be home with you both your website home page and product caught my attention to buying, But you are doing wrong no will get know until give a response on this Question.

 

Who Are You Targeting?

Your targeting audiences really matters a lot and through that you gain traffic (Visitors), Leads, Or Sales Conversion.

 

What Marketing Strategy Are you implementing?

When It Comes To marketing a brand new website you need A Reputation on business brand. I know you tried lot of conversion ads without converting that means you having follow the right marketing steps.

 

There are still lot more to discuss.

IF really interested, Kindly Click and mark it as "SOLUTION"

WhatsApp: +2348070834170

imayomide090@gmail.com.

PageFly
Shopify Partner
2070 291 1577

Hi @QueenB

 

It's PageFly - Best Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store performance.

 

The purchase experience is a journey rather than just a decision on one page, so let’s start with our home page first. I have a few more comments to make your pages even better:

 

1, For quick reading and professional visuals, use a clean sans-serif font for titles and headings as they’re best suited for screens and hand-held devices like phones and tablets.

 

2,  Make the Call-to-action button (like Shop Now or Discovery More) in the above-the-fold area, as most of the customers will just stay in this area without scroll through all the pages, so doing this can help you drive traffic and increase conversion rate.

 

PageFly_0-1637545847798.png

 

2, The product images look funny; however it makes me feel more like a toy store instead of a bookstore. Instead of showing a cube, show some possible books that will show up in this box, which will make customers feel more related. 

 

PageFly_1-1637545847192.png

 

The same can be applied to your product page. Let the customers know what they are about to get, by adding images and title of some famous books in the description.

 

PageFly_2-1637545846981.png

 

4, Give more space to the images, and make the images well invested so your store will look more professional. If the details are not much informative, you can make them focus on product images instead.

 

5, On the product page, you can make the product description a solo section, so that when customers open it, it will not create a wide blank space on the left side

 

PageFly_3-1637545846463.png

 

6, Add a review section on the product page so customers can see others’ review, as well as leave the review by themselves

 

For Product page, you can check out our template - This template can be used on PageFly page builder, even on Free plan.

For guidance in web design, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates

 

BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.

 

Hope your business is successful and gains more sales everyday!

Cheers!

PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

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