Solved

What am I doing wrong

The96
Visitor
1 0 3

Been running ads for a few weeks with nothing to show for it. I am not sure where to go now I know it’s still very early. I am trying to learn as much as possible. Any advice would help 

 

https://www.the1996.shop

Accepted Solution (1)

PageFly-Garcia
Shopify Partner
487 77 132

This is an accepted solution.

Hi @The96 , I'm Garcia from PageFly - Shopify Landing Page Builder.

Congrats on your new store! The website looks clean & elegant in general. I totally understand the hardships you are going through at the beginning. You are conducting ads, so it's essential that you pay more attention to the website design. From my Conversion Rate Optimization expertise, I would like to give you some suggestions to make the store more stunning and better convert

1. Homepage

  • Invest on the hero banner

The hero banner in the homepage is an important touchpoint to impress your customers when they first land on the site. The current banner may cause visitors to confuse in the first 5 seconds what products you are offering.

So you should invest more on the content to attract visitors at the first glance. Also add a Call to action button to guide them what action you want them to take. 

PageFlyGarcia_0-1717562030087.png

Reference:

PageFlyGarcia_2-1717562030203.png

  • Key USPs section with key icons

Let’s make it easy for users to find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products' unique selling points, giving a reason to purchase from you instead of the competition.

 

Reference:

 

PageFlyGarcia_3-1717562029069.png

 

  • Improve your first product showcase

The first product showcase on your homepage is a highly important touch point as it would decide whether or not visitors have interest in your products and make a purchase. I recommend you should improve the current showcase:

PageFlyGarcia_4-1717562031456.png

  • Add the See more / Explore more button to allow shoppers to view additional products. This would help reduce bounce rate and allow more chances of getting sales as they can continue to explore other options to their liking.
  • Make the price highly visible with prominent styling as shoppers often visit e-commerce websites with the primary intent of finding and comparing prices.
  • Add secondary hover on image: Instead of a single static image, it would be better to show more how your products are used in real life or unique details/patterns of them, which can increase the likelihood of making a purchase. 

Reference:

PageFlyGarcia_6-1717562029831.png

  • Showcase Instagram feed

A great way to enhance store visual & increase sales is to create shoppable Instagram feeds on your site. Consider using apps such as VIBE, Instafeed, to showcase stunning Instagram feeds from your own posts, tag products in your photos and reels, & allow your customers to shop right in your Instagram feed.

PageFlyGarcia_7-1717562032600.png

2. Product page

  • Use option swatches to display different product variants

Instead of plain text in the drop down menu, option swatches make your product options more visually appealing, enticing customers to explore and engage with your products.

 

  • Make ATC button & price information in prominent styling

It's important to highlight the key information like the price and call to action. Adding other styling like bold, italic, using different color and font size to the price and mouse over state for ATC button to make them more noticeable.

PageFlyGarcia_8-1717562029463.png

Reference:

PageFlyGarcia_9-1717562030813.png

  • Optimize product description display

Your product description is very lengthy & text-heavy. Consider compressing it into accordions / content tab (collapsible content tabs) as the shipping & return section right below so that your product pages look better-structured & the shoppers' experience is enhanced.

PageFlyGarcia_10-1717562032073.png

 

Reference:

PageFlyGarcia_11-1717562030537.png

  • Add return policy & expected delivery date

You should make the Return Policy with a direct link in the "Buy" section or as a product page section, to minimize the time users spend locating it.

Also, note that you should show the estimated shipping date right on the product page as well.  It allows customers to choose products based on their urgency or timeline, which can lead to more informed and confident buying choices, avoiding the bouncing rate when they reach the checkout page.


That’s all of my feedback. Hope it will enhance your website's look and help you grow sales. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!

 

Cheers,

Garcia | PageFly Team       

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

View solution in original post

Replies 4 (4)

SAN_MSWEB
Shopify Expert
1135 135 141

Hello,

 

I hope you are doing good and welcome to the Shopify Community!

 

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

 

Here are some recommendations:


Header:
1. Announcement bar can be more attractive.

2.Desktop Navigation is majorly missing in the store.

3.Wishlist missing

4. Social media Icon missing 

 

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. Homepage banners can be more attractive, and video can also be added to enhance the user experience.

  1.  
    Add featured products on the home page with add to cart button
  2. Featured Products / all Titles should be Optimized and Seo Friendly.
  3. Add a featured collection on your home page.
  4. Add sticky add to cart button on home page collection features.
  5. Add a Lead magnet section on Home Page
  6. If Possible, add Instagram feed on the home page.
  7. Highlight the USP of your product or service.

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges below add to cart or Buy now Button 

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

 

Conversion Rate Optimization strategy:

- Upselling and cross selling at cart pages.

- Time reservation on the cart page.

- Introduce discount coupons or codes to attract customers.

- Also, free shipping with a threshold can be boost AOV

 

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 43 which means that attention is required here. A well-optimised site rates 70+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

 

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

 

I hope this helped!

 

Please feel free to contact us for any further help that you might require.

Best regards,

San.

 

If it’s helpful to you, please mark it as a solution.  


Need Help with Shopify Design, Migration, Speed, or Custom tasks?  
email: hi@mswebdesigner.com
Try Our Conversion Booster app to get more sales | Connect Our Founder Linkedin

gladys1258
Visitor
1 0 0

Thanks for sharing this post. It is informative for me. vanilla card balance

Leoster
Tourist
10 0 1

It's not immediately clear what you sell, who it's for, and why someone should buy it. I was 3 screens in before I saw you sell bikinis, but still had no idea why anyone should want these bikinis versus any other bikini. 4th screen is generic description that could describe anything. It's not until 6 screens in that you HINT at it with "slimming secrets" and then finally 7th screen in, you start to tell the reader why they should care: "Looking for a swimsuit that flatters your curves and makes you feel amazing?"

1) Move that to the very top of the page immediately. 
2) Rework your page using AIDA formula. Focus on feature-benefit language. 

PageFly-Garcia
Shopify Partner
487 77 132

This is an accepted solution.

Hi @The96 , I'm Garcia from PageFly - Shopify Landing Page Builder.

Congrats on your new store! The website looks clean & elegant in general. I totally understand the hardships you are going through at the beginning. You are conducting ads, so it's essential that you pay more attention to the website design. From my Conversion Rate Optimization expertise, I would like to give you some suggestions to make the store more stunning and better convert

1. Homepage

  • Invest on the hero banner

The hero banner in the homepage is an important touchpoint to impress your customers when they first land on the site. The current banner may cause visitors to confuse in the first 5 seconds what products you are offering.

So you should invest more on the content to attract visitors at the first glance. Also add a Call to action button to guide them what action you want them to take. 

PageFlyGarcia_0-1717562030087.png

Reference:

PageFlyGarcia_2-1717562030203.png

  • Key USPs section with key icons

Let’s make it easy for users to find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products' unique selling points, giving a reason to purchase from you instead of the competition.

 

Reference:

 

PageFlyGarcia_3-1717562029069.png

 

  • Improve your first product showcase

The first product showcase on your homepage is a highly important touch point as it would decide whether or not visitors have interest in your products and make a purchase. I recommend you should improve the current showcase:

PageFlyGarcia_4-1717562031456.png

  • Add the See more / Explore more button to allow shoppers to view additional products. This would help reduce bounce rate and allow more chances of getting sales as they can continue to explore other options to their liking.
  • Make the price highly visible with prominent styling as shoppers often visit e-commerce websites with the primary intent of finding and comparing prices.
  • Add secondary hover on image: Instead of a single static image, it would be better to show more how your products are used in real life or unique details/patterns of them, which can increase the likelihood of making a purchase. 

Reference:

PageFlyGarcia_6-1717562029831.png

  • Showcase Instagram feed

A great way to enhance store visual & increase sales is to create shoppable Instagram feeds on your site. Consider using apps such as VIBE, Instafeed, to showcase stunning Instagram feeds from your own posts, tag products in your photos and reels, & allow your customers to shop right in your Instagram feed.

PageFlyGarcia_7-1717562032600.png

2. Product page

  • Use option swatches to display different product variants

Instead of plain text in the drop down menu, option swatches make your product options more visually appealing, enticing customers to explore and engage with your products.

 

  • Make ATC button & price information in prominent styling

It's important to highlight the key information like the price and call to action. Adding other styling like bold, italic, using different color and font size to the price and mouse over state for ATC button to make them more noticeable.

PageFlyGarcia_8-1717562029463.png

Reference:

PageFlyGarcia_9-1717562030813.png

  • Optimize product description display

Your product description is very lengthy & text-heavy. Consider compressing it into accordions / content tab (collapsible content tabs) as the shipping & return section right below so that your product pages look better-structured & the shoppers' experience is enhanced.

PageFlyGarcia_10-1717562032073.png

 

Reference:

PageFlyGarcia_11-1717562030537.png

  • Add return policy & expected delivery date

You should make the Return Policy with a direct link in the "Buy" section or as a product page section, to minimize the time users spend locating it.

Also, note that you should show the estimated shipping date right on the product page as well.  It allows customers to choose products based on their urgency or timeline, which can lead to more informed and confident buying choices, avoiding the bouncing rate when they reach the checkout page.


That’s all of my feedback. Hope it will enhance your website's look and help you grow sales. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!

 

Cheers,

Garcia | PageFly Team       

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.