What are your thoughts on improving my new online store?

[broochiton]

I am new to shopify and I would like to ask you "What Do You Think Of My Online Store? "

broochiton.com

Please, check and advise on ways to improve my website

Thank you for your time and effort

Ibrahim

[PageFly-Victor · Accepted solution]

Hi @broochiton ,

This is Victor from PageFly - Landing Page Builder. I have just had a look at your store. Your store is quite pretty. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and most useful way to access the necessary information for the customers when they reach your website. 

2. Invest in your CTA buttons

Besides, a primary call to action button is one of the important things for a home page of an online store. You can highlight the ATC buttons by using hover feature to it.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

3. Add Testimonials - Customer Reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Or

• Reviews are crucial when it comes to shopping online. 

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

4. Improve the newsletter on your homepage

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. Well done!

You can refer to the picture below:

But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.

Furthermore, for the upcoming Valentine's Day, will you run any campaigns? Here are some promotion ideas for your campaigns, I hope they will be useful for you.

1. Personalize Your Offer for Valentine's Day

Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine's theme.

• If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
• If you don’t have a physical product, you can still curate special Valentine's Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals. 

2. Mention Your Delivery Time & Rates Clearly

Delivery time is one of those things that can make or break your business. And if it’s some holiday, buyers take the delivery dates too seriously. To convert these visitors into potential buyers, mention your delivery dates clearly across your website, app, and emails. Also, specify the last date to place an order to reach on time.

3. Create Gift Guides

As mentioned earlier, Valentine’s Day is the season of gift-giving. But, when it comes to finding a perfect gift, people have what’s called a perpetual dilemma. 

You can do this by making Valentine's day gift guide. Break the guide into sections based on gender, interests, or personality traits like this: 

• By Category: Valentine’s Day gifts for her/him, couples, teenagers
• By Price Range: Best Valentine’s Day gift under $25, $50, $100
• By Interest: Gift ideas for art lovers, dog lovers, and foodies

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Victor | PageFy

[Rayshuggs · Accepted solution]

Hey there @broochiton your store needs quite a bit of work I’ll be honest and I’ve pointed out two major areas.

1) You need to add some background design and colour. This would make your store much more attractive than it currently is.

2) The arrangement is a bit too scattered and overpopulated. Try placing the products in categories and reducing the amount of content on the homepage.

[PageFly-Victor · Accepted solution]

Hi @broochiton ,

This is Victor from PageFly - Landing Page Builder. I have just had a look at your store. Your store is quite pretty. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and most useful way to access the necessary information for the customers when they reach your website. 

2. Invest in your CTA buttons

Besides, a primary call to action button is one of the important things for a home page of an online store. You can highlight the ATC buttons by using hover feature to it.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

3. Add Testimonials - Customer Reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Or

• Reviews are crucial when it comes to shopping online. 

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

4. Improve the newsletter on your homepage

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. Well done!

You can refer to the picture below:

But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.

Furthermore, for the upcoming Valentine's Day, will you run any campaigns? Here are some promotion ideas for your campaigns, I hope they will be useful for you.

1. Personalize Your Offer for Valentine's Day

Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine's theme.

• If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
• If you don’t have a physical product, you can still curate special Valentine's Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals. 

2. Mention Your Delivery Time & Rates Clearly

Delivery time is one of those things that can make or break your business. And if it’s some holiday, buyers take the delivery dates too seriously. To convert these visitors into potential buyers, mention your delivery dates clearly across your website, app, and emails. Also, specify the last date to place an order to reach on time.

3. Create Gift Guides

As mentioned earlier, Valentine’s Day is the season of gift-giving. But, when it comes to finding a perfect gift, people have what’s called a perpetual dilemma. 

You can do this by making Valentine's day gift guide. Break the guide into sections based on gender, interests, or personality traits like this: 

• By Category: Valentine’s Day gifts for her/him, couples, teenagers
• By Price Range: Best Valentine’s Day gift under $25, $50, $100
• By Interest: Gift ideas for art lovers, dog lovers, and foodies

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Victor | PageFy

[Rayshuggs · Accepted solution]

Hey there @broochiton your store needs quite a bit of work I’ll be honest and I’ve pointed out two major areas.

1) You need to add some background design and colour. This would make your store much more attractive than it currently is.

2) The arrangement is a bit too scattered and overpopulated. Try placing the products in categories and reducing the amount of content on the homepage.

[flareAI · Accepted solution]

Hello @broochiton,

Good day! Gina from flareAI app here to help.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Add sections to add and display product reviews in the product pages.
Replace the placeholder for testimonials with a section to display reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.

2. Display store's contact info like phone number, email address, and office address in the Contact Us page. 
3. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
4. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

5. Make the header sticky
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
6. Fix the broken image on the women-necklace-pendants collection page 

Gina

[broochiton]

how can this ink logo be removed ?

thank you