What are your thoughts on my new online store's user interface and product range?

[AlpineAmber]

Hello, community members!

We’re thrilled to announce the launch of our brand-new Shopify website, and we’d love your invaluable feedback. As we strive to create the best shopping experience possible, your insights are incredibly valuable to us. We’re eager to hear what you think about our products, pricing, user interface, and any other aspects you deem important. Your feedback will play a crucial role in helping us refine and improve our online store. Thank you in advance for your time and support!

www.alpineamber.com

Kind regards,
Alpine Amber

[PageFly-Kate · Accepted solution]

Hi @AlpineAmber,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Adjust banner size

There should be a space between the header and content on the banner because when you hover over the header, it will cover the current content.

2. Highlight the product price

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

3. Align the “Add to cart" button

For a professional visual, align all 'add to cart' buttons in a straight line. This way, when customers look, they won't be visually confused and lose focus.

4. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

You can check this image for reference:

PROMOTION

Mother's Day campaign 

As Mother's Day draws near, and with many businesses already gearing up for the occasion, your offerings are ideally matched for this festive period. It's strongly advised to implement these strategies to fully capitalize on the festivities.

Overall

• Theme color: Opt for soft pastel colors such as light pink, lavender, mint green, and baby blue. These hues inspire emotions of affection, gentleness, and comfort, making them ideal for honoring mothers.
• High-Quality Product Image: Use high-resolution images that showcase your products from multiple angles and in different contexts. Allow users to zoom in for a closer look to inspect details and quality.
• Mobile responsiveness: Optimize your website for mobile devices to provide a seamless browsing experience across different screen sizes. 
• Layout: Maintain a straightforward layout that centers on the page's main goal, be it showcasing a particular product, presenting a time-sensitive deal, or gathering email subscriptions…

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[AlpineAmber]

Hi Kate,

Thank you for the feedback it's much appreciated. We've increased the price copy, hired an expert to increase mobile optimisation and adjusted the banner size. The CTA's would require extra development work on the theme so we're going to park this for now but we've improved it slightly by adding two lines of text for most of our products. As we have limited sales at this time we're struggling for testimonials but we're going to look at gifting products for honest reviews. We're also looking into setting up some seasonal campaigns for Mother's day. 

Thanks again for the feedback and if there's anything else we can improve on then please give us a shout.

Alpine Amber

[PageFly-Kate]

Hi @AlpineAmber,

Thanks for the update! It sounds like you've made some significant improvements. Parking the CTA adjustments for now makes sense, and the strategy for gathering testimonials seems promising. Looking forward to seeing the impact of your seasonal campaigns. I'll definitely keep you posted if anything else comes to mind.

Best,
Kate - PageFly Team