What can I improve about my women's ethnic wear e-commerce store?

[bhavikjjain]

Hello everyone, I would kindly like to know your suggestions and honest opinions about my shopify store. Stunics.com is a women's apparel brand which focuses on Indian ethnic-wear for everyday life. Please check the site www.stunics.com and give me your thoughts on this.

[oscprofessional]

@bhavikjjain ,

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.

Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.

Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.

Please read these blogs: 

https://www.oscprofessionals.com/blog/shopify-image-sizes-the-ultimate-guide/

Images should be in the best format.

https://www.oscprofessionals.com/blog/how-to-specify-image-dimensions-for-shopify-images/

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.

Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Your store should be clear navigation. The store should have easy to access the shopping cart.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.

Compare your store with your competitors. Also, compare your product price with others. Also, check the shipping cost you are offering. 

Google Search Console : 

Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible. 

If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.  

• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.

You need to focus on the following points........

• Highlight product benefits clearly
• Allow guest checkout.
• Choose relevant keywords
• Identify your target customers.
• Use design to improve user experience.
• Create Content That Converts
• Mobile-friendliness
• Check bounce rate regularly
• Offer competitive prices 
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you! We will share with you a free audit report of your store If you wish!

Visit our website to get more information :

 https://www.oscprofessionals.com/search-engine-optimization/

[Cedcommerce]

Hello @bhavikjjain,

We’d be happy to provide you with feedback on your Shopify store, Stunics.com.

Overall, the website looks great and has a professional appearance. The design is clean, and the products are showcased well with high-quality images. However, as you mentioned, some areas could use improvement.

1. Performance - According to Google Lighthouse reports, the site performance is relatively poor at 36. You can do a few things to improve site performance, including optimizing images, minimizing CSS and JavaScript files, and leveraging browser caching. Implementing a content delivery network (CDN), e.g., Cloudflare, can help speed up your website's loading time globally.

1. Descriptions- Your product descriptions are too short and lack information; you must write detailed, information-oriented, and crisp product descriptions. Also, you could benefit from more detail and features highlighted in bullet points. More product information, including material and care instructions, can help customers make informed purchasing decisions.

1. Reviews & Ratings -  You must incorporate user reviews and ratings on your product pages to build trust and credibility with potential customers and help customers make informed decisions.

Additionally, You can focus on search engine optimization (SEO) to improve your website's visibility in search engine results. This can include optimizing your product pages with targeted keywords, creating informative blog content related to your niche, and building backlinks from other websites.

Finally, Consider investing in social media advertising to target potential customers on platforms like Facebook, Instagram, and Pinterest. Influencer marketing can also be effective in reaching your target audience.

Overall, your store has a lot of potential. With some tweaks and optimizations, you can improve site performance, enhance product descriptions, and implement effective marketing strategies to drive sales and grow your brand. 

We are always there for you if you need any assistance at any point in your business. 

Good luck!

CedCommerce