What could be improving on my new website for better sales?

[learningquick]

Hello, my site is new, and I think it looks comprehensive- however I haven't had any sales yet. I realise its been the Christmas period and I literally launched but couldn't deliver before Xmas so perhaps that's part of the problem. I would love some feedback, thank you!

https://altasphere.com.au/ 

[biznazz101]

Hello, the store looks great!

Of course we can always make improvements to a stores design, but it looks pretty good so my suggestion would be to start using paid advertising and social media to drive traffic to your store.

If you have substantial traffic but no sales, do the following:

-Go through a test purchase as a customer would, make sure the process is fast and smooth. Look for any improvements that can be made to make purchasing easier.

-Make sure your product quality is high, and that your pricing is competitive this is very important. (Customers think: Why buy from a lesser known brand if I can buy from a well known and trusted one at a lower price?)

-Consider making the "Shop Now" buttons go straight to checkout rather than a pop-up modal of the product page. I would also change the text on other buttons, the word "Shop" is used a lot, but that is just my opinion.

-If you are running ads, consider trying new campaigns with new content or targeting a different demographic. You can also try re-targeting people who have viewed your website, they might be more likely to make a purchase.

I hope that helps!
@biznazz101

[learningquick]

Thank you @bixnazz101, your reply is much appreciated! We have good socials running now so it looks like the next step is definitely Google Ads.
I've also noted your other points- all super valid and helpful.

[PageFly-Kate · Accepted solution]

Hi @learningquick,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congrats on your store! I love the design of your store, it looks so elegant and professional. With my expertise in Conversion Rate Optimization (CRO), I'd like to offer some suggestions for further improving your conversion rates and attracting even more customers. Here are a few key areas to consider:

1. Make the important information highlighted

Customers like discounts and special deals. You're offering free shipping on orders over $99, but it's not very noticeable where it's currently shown. It would be better to put this offer in the announcement bar at the top of the page. Also, making the text bigger and changing the color will help grab people's attention more.

Like this: 

Consider relocating the trust badge section to a more prominent position, ideally just below the hero banner. This placement will enhance its visibility, helping to build trust with visitors more effectively.

2. Improve page speed

When I access your store by mobile, it is quite slower than on laptop, especially when clicking on the button to go to another page. Please improve the page speed on mobile because many customers are shopping online on mobile. It’s important because customers are more likely to stay on a page that loads quickly.

Google recommends that you should aim for a page load time of under 2 seconds.

Here is the performance of your store on mobile, A score of 50 to 89 means that your page could load faster:

You can also use these tools for measuring page speed include:

• Google PageSpeed Insights
• Lighthouse

3. Add more testimonials - customer reviews

Adding more customer reviews is a great way to build trust. You can include star ratings for each product, or even add reviews that have text and photos from customers. This will help new customers feel more confident about their purchases.

4. Including a section to showcase your social media

I saw the connection with social media on the footer, so you can consider adding a new section and showcase an Instagram feed that keeps your store visible to them, which can boost the likelihood of future purchases. For an example, you can refer to this image:

5. Finish building your product page

I went to Birthday Cake Cookies 2pk product page and some image there are not displaying, please check on it again on your side:

6. Prepare for promotion event

The upcoming Valentine's Day presents a great opportunity for you to increase sales, as your products are ideal for gifting. This occasion could be leveraged to attract more customers looking for the perfect Valentine's gift.

Here is some idea Gift guide section for Valentine:

• Create Valentine's Gift Bundles: Develop special packages like "buy one, get one free" deals, discounts for couples, or sets designed for two. These bundles can be attractive to customers looking for meaningful and value-for-money gifts.
• Use a Countdown Timer: Implement a countdown timer on your website for limited-time offers or special Valentine's sales events. This creates a sense of urgency and highlights the scarcity of your products, encouraging quicker purchasing decisions.
• Promote with Google Ads: Advertise your Valentine’s Day specials using Google Ads. This approach will help you reach a wider audience actively searching for Valentine’s Day gifts and ideas, thereby increasing your visibility and potential customer base.
• Like this

These suggestions might be a bit lengthy, but I hope that you'll read it to the end. 

Wishing you a Happy New Year and much success in your business endeavors. Keep up the fantastic work!

Kate - PageFly Team