What do you think about our new online store?

[EssentialTac]

Please share your thoughts about our site:

https://tacessentials.com 

[PageFly-Kate]

Hi @EssentialTac!

Kate here from the PageFly Shopify Landing Page Builder App. 

Congratulations on your new store! Based on my expertise in Conversion Rate Optimization (CRO), I'd like to propose several strategies to boost your conversion rates and increase customer traffic. Important areas to focus on are:

HOMEPAGE

1. Adjust the hero banner

My first impression when I visited your store was that I was confused about the main product you offer. Please kindly check and replace the image on the hero banner with a real image featuring a model rather than an AI-generated image.

You can check this sample design for reference:

2. Collection list section

The next section also presents a similar challenge; it more closely resembles a showcase for toy products rather than apparel. 

To clarify the section’s focus for your customers, I recommend integrating a well-defined heading. This not only enhances user experience but also benefits search engine optimization (SEO). A proposed heading such as "Our Newest Collections" can effectively capture the essence of the content while aligning with SEO best practices by incorporating relevant keywords that accurately reflect the merchandise presented.

3. Add more product image with model on the homepage

Seeing a model using the product, especially clothing products can help potential customers visualize how it would look and feel on them. This makes the product more relatable and appealing.

4. Add more information section on the homepage

• Testimonials or Reviews: Showcasing customer testimonials or product reviews builds credibility and trust, influencing potential customers' buying decisions.

• Easy Contact Access: Ensure visitors can quickly find your contact information or a link to your contact page if they need to reach out.
• Social Media Links: Including social media icons linked to your profiles encourages visitors to engage with your brand on other platforms.
• Trust badges section: This is especially important in the online sale, where customers are often concerned about product quality and payment security.

PRODUCT PAGE

1. Change product details display

• You can consider switching product variants to color swatches. Customers can easily compare different colors without navigating through text-based menus, making the selection process faster and more user-friendly. And with color swatches, customers can quickly scan available options, reducing the overwhelm that can come from reading through a list of color names. Additionally, enhance the prominence of the product price to make it more noticeable.

• I do not see any size chart or product description about the size, it is really hard for customers to choose the item.

You can check this sample layout for preference:

These suggestions are somewhat lengthy, but I hope that you have read them all. Best of luck with your business. Keep up the great work!

Kate - PageFly Team

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1.Wishlist Missing.

2. Social media Icon missing on the header.

                                                                                                              You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. 

 1.Add Featured Products Section with cart button to increase average order value.

2. Featured Products / all Titles should be Optimized and Seo Friendly.

3. Add Meta Description for all Products.

4. Add Trust Badges on Your Home Page 

5.Highlight the USP of your Products or services.

6.Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales.

7.If Possible, add Instagram Feed on Home page.
8.Add Sticky Cart Icon on Home Page.

Add Featured Product / Collections Section like this.

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout.
- Add Trust Badges bellow adds to cart or Buy now Button 

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping .

Conversion rate optimization techniques:

- Introduce the discount coupons and various offers on purchases.

- Time reservation on cart page to get faster conversions.

-More upselling and cross selling on product and cart pages to increase average order value

SPEED Optimization:

1. Your site might be in need of Optimization too. As per Google Insights, your site scores 39 which means that attention is required here. A well-optimized site rates 70+. This affects your SEO ranking and decides how many customers/visitors view or find your website. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[MooseDesk]

Hi @EssentialTac ,

Thanks for reaching out to the community. This is MooseDesk - An ideal Helpdesk Solution that aligns perfectly with your Start-up.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Homepage

• Add a compelling heading for the Collection List Section: I've noticed that this section lacks a heading. Don't forget to add a catchy heading to captivate visitors' attention and lead to higher engagement on your website. Some suggestion you might consider:  "Explore Our Seasonal Collections", "Explore Our Latest Collections", "Browse Our Must-Have Collections"

• Add images for the customer review section: I recommend considering including images in the customer reviews section to provide visual proof that your product was purchased and used by real customers. This authenticity can enhance the credibility of the reviews and the trustworthiness of your store. For instance:

• Customize the price layout: It might be helpful to customize your current product prices for better alignment. A well-organized layout is crucial to help your site look more professional.

• Add an Instagram feed: I recommend adding an Instagram feed to showcase your highlighted products and compelling stories. This will encourage visitors to interact with your website by exploring dynamic and visually appealing content, which can be an effective way to drive traffic to your social account. For example: 

2. Product Page:

• Optimize the product information section: our current product information looks quite overwhelming. It's important to have a clear layout that makes it easy for customers to navigate and find information on their own quickly. Customers are more likely to trust a brand that provides clear and transparent product information. Check out this example below:

3. Support

Last but not least, don't overlook the importance of customer support for your new online store. It's essential for ensuring a positive shopping experience!

I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contain FAQ like this with MooseDesk: 

• Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - All-in-one Shopify Helpdesk App