What do you think of my updated website?

[gracecourt]

Can people please give me some feedback if everything looks good or if I need to make any changes 

https://025oo6n3aiknugrw-34372223035.shopifypreview.com

[BON_Loyalty]

Hi @gracecourt ! I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I checked out your store, and I’d love to share some feedback to help you optimize it for better conversions and a stronger brand presence.

1/ First impressions & Store aesthetics
Right off the bat, it’s clear that this is an apparel store, which is great! But visually, the store still feels a bit basic since it’s using the default Shopify theme. A strong visual identity can make a huge difference in grabbing attention and making a lasting impression.

Right now, there are a lot of different product types displayed upfront, which might make it hard for visitors to immediately understand what your brand specializes in. Instead of showing everything at once, you could try highlighting a specific category or best-selling items on the homepage. This way, potential customers quickly see what makes your store unique.

2/ Navigation & User experience
One thing that would really help is a search function. If someone is looking for a specific item, they should be able to find it easily instead of scrolling through multiple pages. A simple search bar in the header could make the shopping experience much smoother.

Aside from that, consider organizing the categories a little more. For example, instead of just "Shop All," having clear sections like "Best Sellers," "New Arrivals," or "Streetwear Essentials" can guide customers better.

3/ Building a stronger brand identity
Right now, the store doesn’t yet have a strong, recognizable theme. Think about what makes your brand different—do you focus on vintage styles? Bold, graphic prints? Sustainable fashion? Whatever it is, make sure your homepage, banners, and product descriptions reflect that vibe.

A great way to boost your brand identity is through high-quality lifestyle images. Instead of just displaying products on a plain white background, try using photos that show people wearing them in real-life settings. This helps potential customers visualize themselves in your products, increasing their likelihood of making a purchase.

4/ Conversion optimization
- Add trust signals: Customer reviews, testimonials, and secure payment badges can help build credibility.
- Make sure the checkout process is simple and fast—too many steps can lead to abandoned carts.
- If you’re targeting a specific audience (e.g., streetwear lovers, vintage fashion fans), make sure your product descriptions, ads, and overall store vibe speak their language.

Final thoughts
Overall, the store has a lot of potential! With a few tweaks—like refining the homepage layout, adding a search function, and strengthening your brand identity—it can become much more appealing and easier to shop from. If you focus on making it visually appealing and easier to navigate, you’ll have a much better shot at turning visitors into loyal customers. Hope this helps! Let me know if you’d like more specific advice.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😀

Cheers,

Tracy | BON Loyalty team

[mageplaza-cs]

Hi @gracecourt,

I am from Mageplaza - Shopify solution expert. I would be happy to review your website and provide feedback on the performance. Here are some suggestions:

1. Improve promotional banner and section on Homepage

You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. 

Additionally, featuring sections like "Best Sellers" and "On Sale", New arrivals on the homepage, make discount labels and pricing information more noticeable, can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Here is a reference:

2. Making Support section easy to find

Instead of putting everything into one FAQ page, you should create separate pages for customer service policies such as: privacy policy, return policy, shipping policy. Adding these sections will quickly address purchasing hesitation and build trust to your customers, encouraging them to buy your products. Here is a reference: 

3. Adding review section

Adding a dedicated review section would allow customers to share their experiences, providing valuable feedback for other potential buyers. Customer reviews not only build trust but also serve as social proof, which can significantly boost conversions. Here is a reference:

I hope my suggestions are helpful. If you find it good comment, it would be appreciated if you could “Like” or “Mark as Solution”. 

Thank you and Good luck!

[MooseDesk]

Hi @gracecourt, 

We appreciate your inquiry in the Shopify Community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! I can tell you have put a lot of effort into building this. Especially, there is a diverse range of products with such clear size tables for customers to navigate their size.

However, I have some comments to boost sales. Here are some of my recommendations for better customer experience, please kindly check.

1. Adding CTA link for banner

I see you put the banner “FREE SHIPPING ON ORDERS ON $150+ | BUNDLE UP TO 3 HOODIES OR SHORTS (APPLIES AT CHECKOUT)” at the top of the website that shows a very strong call to action. But for sales boost, you can leverage it to attach the link of product page/discounts/purchase, etc.

2. Add Hero banner on Homepage

With just a glance over the hero banner, I can decide whether to continue exploring a shop or not. Therefore, I recommend that you add Hero Banner which is designed with the most captivating image of your products along with your tagline (benefits offered to your customers).

3. Change word font

As I noticed, the font used throughout your page is just Arial, which can be made more attractive and suitable for your brand’s vibe. I can suggest your search for “Fashion fonts” and it will showcase tons of fonts for your selection.

4. Complete Homepage layout & information 

After visiting your Homepage, there are only product displays which haven't offered enough information for me to build trust then to purchase. Therefore, I suggest you just showcase your Best seller products (save other products for Shop All page) with the addition of Value Proposition (to differentiate your business) - Testimonials (this is very crucial to build trust in customers) - final CTA button

                                          

5. Add images of model using product on Product page

As a fashion customer, I always wonder how these pieces will look on me. Only the product images could not show customers that. Thus, try to include the illustrations of models wearing your products on all Product pages.

6. Add Live chat and Contact us page

I can see that your website lacks a help widget and live chat feature to allow customers to contact you immediately. How about having a powerful live chat to assist potential customers instantly, addressing their questions or concerns in real time? This can help prevent abandonment and encourage purchases.

Also, you can consider including your Contact us page to get more contact from customers.

I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.

                                                            

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, keep up the fantastic work, and I wish you the best of luck in the future! 

[LizHoang]

Hi @gracecourt, thanks for reaching out. 

I checked your store and I would like to provide you with some feedback, as below:

First of all, you can consider reducing the number of collections to keep things more streamlined. Secondly, you should highlight best-selling products to make them stand out and engage the customers. Thirdly, you can a add banner or slideshow to enhance the store's visuals. Last but not least, I recommend you also adjust the footer text size to improve readability. 

I hope my information is helpful to you. 

Liz