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What Improvements Can Be Made to Increase Conversion Rate?

New Member
2 0 1

Hi Y'all,


We are a winery located in Ontario, Canada. Currently, we have a decent conversion rate but want to improve it even more as we get a decent amount of website sessions. Our main focus right now is building awareness of our loyalty program we recently relaunched. We want our website to bring people to our winery but also want people to purchase products for pick-up, local delivery, or shipping within Ontario. We believe our product is great and have a decent new and returning customer rate but we really want to grow bigger within Southwestern Ontario. Would love your perspective to know how I can improve our conversion rate even more with regards to our store design, product pages, and features we offer. 

Thanks for reading and feel free to share your thoughts!

Replies 2 (2)
Shopify Partner
4161 244 729

Hello @CyprianSachin here, from the AiTrillion-an All-in-one Marketing Platform on Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and must say you worked hard to make it live. Here are some suggestions that will help you to drive more conversions:

- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

- Run push campaigns and email campaigns to reach your customers and target them to bring them back to the store to make a purchase.

- Add web push notifications. It can be delivered to your customer’s device, mobile or desktop, even when he is not on your website. It can be used in retargeting with push notifications including browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content, and more. Send price drop alert notifications, back in stock notifications to retarget customers to bring them to the store to complete the purchase.


Moreover, what helps you more is to use marketing automation tools that will help in better customer engagement automation. You must set up proper email marketing campaigns, web push notifications, or affiliate programs to increase engagement, to implement this you can install the all-in-one Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this Helps! 

Sachin D | Shopify Growth Expert @ AiTrillion

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7 0 1

Hi there, Kalista from Marsello here!

Your website looks amazing, the imagery is particularly beautiful 🙂 

If you're looking to grow your business, you might want to check out Marsello. It's designed specifically for Shopify retailers who sell online and in-store, working seamlessly across your eCommerce and POS. It's packed with a bunch of features - including a loyalty & rewards program - designed to drive sales. 

If you have any more questions, feel free to send me a message here or check out our app.



Senior Campaigns Manager, Marsello