What improvements can boost sales for Pawesomeproducts.com?

[pawesome]

Hello, We started Pawesomeproducts.com in January. We are nearing 2200 website visits and have had one customer sale. Just installed Hotjar, looking forward to the results on that; I was wondering if anyone Identifies any blatant issues with what we may have missed.  Thank you!

[ErayBarslan]

Hello @pawesome ,

Congrats on your first sale! I've viewed your store and would suggest some improvements to design:

Header:

• It's much better to make your logo with transparent background. There are many free background removal tools.
• Logo already has paddings, combined with header's paddings it takes up too much space. You can either crop the logo or remove header section top and bottom paddings.

Products:

• In product list, lack of whitespace making the product cards look cluttered. You can add whitespace from Customize > Theme settings > Layout > Horizontal & Vertical Space  . I'd suggest between 24-32px space.
• Try to avoid too long product titles to not lose attention of customers and keep integrity with other titles.

Trust badges section:

• It looks fine on mobile but due to slideshow covering the entire page, section looks too big on desktop. You can use multicolumn section to eliminate the issue and keep the same design.

Additional Suggestions:

1) Collections:

• Instead of showing all products at once, it's much better to create collections that would guide the users for easier navigation. Examples: Cat beds, Dog health, Food, Treat, Toys etc.
• Collections are helpful not just for better navigation but also to for better SEO ranks. Google loves categories.

2) Color Palette:

• Having a color palette will enhance overall design and help creating a brand identity. Each color evokes different feelings on customers, you can check their meanings to have an idea on how to pick.
• For start, instead of using pure black as primary color, you can use a dark brown. That would fit better to pet store theme.

3) Storytelling:

• Storytelling sections are extremely helpful to enhance overall design and build trust with customers. It also helps a lot with SEO.
• You already have a great material on your announcement bar. I'd suggest creating a dedicated section highlighting that customers will be helping homeless, handicapped and service animals with their purchase. Give details about the process for trust. Also, using images that would fit the section will add up to the user experience.
• Blogs are another great source of content. It will also show customers that Pawesome knows what's best for pets and it's a trustable brand.

If you need some ideas on storytelling, blogs and overall design, feel free to check my pet store: Pawstora 

Hope it helps and good luck! Feel free to reach out if you need any further assistance.
Eray Barslan | Shopify Developer & Designer

[PageFly-Richard]

Hi @pawesome,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! From my CRO expertise, I’d love to give you my suggestions as hereby:

HOMEPAGE

1. Add favicon to your homepage

Favicon will help your visitors locate a web page more easily. It also plays an important role in conveying trust about your brand.

2. Make a sticky header

Enhance customer experience with a sticky header that allows quick access to navigation, search, and utility-navigation elements as they scroll on your page. This is the fastest and most efficient way for customers to find necessary information when visiting your website.

3. Add more content in the homepage

3.1. Add blog section

The website has a blog section that provides pet owners with useful information and tips on pet care. This can be a valuable resource for pet owners who are looking to learn more about their pets.

3.2. Add a section about brand history

Adding a brand history section on the homepage can establish credibility, create an emotional connection, provide context, and differentiate from competitors. Sharing the brand's backstory can help visitors understand its legitimacy, reputation, and evolution.

4. Always include quick Add to cart buttons in product lists

It will save customers the trouble of having to click on a product in order to add it to their cart. 

PRODUCT PAGE

1. Style Product Price to Be Highly Visible

Without a clear price, users cannot evaluate a critical aspect of the product. You should place the product price in the “Buy” section and increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

2. Include both User rating average and number of ratings

Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility. For example:

Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1. Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.

2. Offer special discounts

Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

Good luck and have a nice day!

Warmest regards,

Richard | PageFly