What improvements can I make on my new website?

[Giox]

‎Hi, i would like to have your sincere feedback about my shopify newwebsite www.devineclomilano.com.

I would like to know what improvements you think i should make, i don't have much budget.

Thank you in advance for taking the time Regards Luca.

[boduffy]

I gotchu! I love clothing brands, and I love seeing a new up and coming one!

My first initial feedback would be: CONTENT! Show some pictures, some videos, some action shots. I wanna see what your brand is about, what kind of stuff your demographic does in your clothing. On a budget? my suggestion would be to order 1-5 of your own shirts, go out with you phone and just take some pics with friends doing what you love to do!

Some more feedback: What is your brand about? What kind of people do you want to buy your clothing? You have to pick a demographic and position your marketing at that group of people. Select you desired age, income, ethnicity, cultural background, habits, hobbies, and everything in between! Without a demographic, your brand will seem bland and generic. Don't know your demographic? Stick to what you know! Make your demographic YOU. Your age, your hobbies, your habits.

Add an ABOUT PAGE to get your brand message across!

Great store with big potential, very cool, simple designs, very appealing! Good luck!

[PageFly-Richard]

Hi @Giox ,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! I have just had a look at your store. Your store is quite simple. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Add a favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can search for Adding a favicon to your store on the Help Center of Shopify to know how to add it. You can refer to this picture below to learn more about the favicon:

2. Make a sticky header

Enhance customer experience with a sticky header that allows quick access to navigation, search, and utility-navigation elements as they scroll on your page. This is the fastest and most efficient way for customers to find necessary information when visiting your website.

3. Add a Hero banner and clear and compelling CTAs

The banner is particularly important to have attractive imagery and design. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first.

Besides, a primary call to action button is one of the important things for a home page of an online store. You can highlight the ATC buttons by using hover feature to it.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

4. Add more content to your Homepage

You can add a benefits section in the middle of the homepage, which will give your customers a reason to purchase from you instead of the competition. This helps reduce the bounce rate and increase the likelihood of purchase. Please check out this picture below for more information:

5. Add Testimonials - Customer Reviews

There are no customer reviews, testimonials or social proof on the homepage. Adding these elements could help build trust with visitors and increase the likelihood of conversions.

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

6. Always Highlight Core Product and Brand Features

You need to summarize and highlight core product and brand features, including key product details and attributes, free shipping available, and return policy information on your homepage, so that the customers can quickly evaluate not only a site’s product catalog, but also the brand’s policies, value proposition, and trustworthiness, from the homepage.

7. Add a newsletter on your homepage

The newsletter signup form is currently at the bottom of the homepage, which may not be noticeable to visitors. Consider adding an incentive like a discount code or free shipping to encourage visitors to sign up. But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.

You can refer to the picture below:

Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1. Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.

2. Offer special discounts

Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Richard | PageFly