I´m thinking of closing it down. I´ve spent quite a lot of money I don´t really have into developing the online store, designing my own labels and doing promotions, mainly through Facebook. However, zero customers and not much more traffic. It didn´t help that I got ripped off on Fiverr.
My store is here: www.theketoniclamb.com
Hope the following suggestions will help you
Hello @MartynMuso, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Add the 'buy now' button on the product page. It lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process. So instead of having to add items to the cart, going to the cart page, and then to the checkout page, they can go from the product page to the checkout page in one click. This way, you reduce drop-offs and cart abandonment.
- Add a referral program. A referral program can help optimize your sales cycle, help you produce quality leads, and take your marketing efforts up a notch. People are more like to make a purchase when a product is referred by any friend. You can boost your marketing ROI and drive conversions with referral marketing.
- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work.
- Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
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