Why am I getting high checkout rates but zero conversions?

[xxinyg]

This is my website: https://etherealshop.store/

I have been getting high checkout rates (>10%) but 0 conversions and I don't understand why, my shipping is free, I only sell 1 product, I provide worldwide shipping, so I don't understand why I have 0 conversions for my product.

[Buntiform]

In addition to what has already been talked about, what’s your source of traffic? Is it targeted?

[xxinyg]

I’ve been using Google Ads, Snapchat and TikTok Ads for my traffic, the audience is quite broad since this product should be popular for valentines, but I get >10% of people that reach checkout but not a single conversion on most of the days (I know the whole process works bc I’ve got 1 sale on this product)

[PageFly-Kate]

Hi @xxinyg,

This is Kate from PageFly, - Shopify Landing Page Builder App.

I see your page is nice and elegant. It's evident that you've invested time and effort into making it visually appealing and functional. Well done!

From my experience, I have some feedback to improve your store.

1. Highlight the product price

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

2. Add hover to each button 

Hover effects make the interaction with buttons more engaging, and a positive user experience can lead to increased conversions.

3. Highlight Call to action button

Having a clear CTA button above the fold can encourage site visitors to take action.

4. Use high quality image

High-quality images convey a sense of professionalism and credibility. Visitors are more likely to trust a website that looks polished and well-designed.

That’s all of my feedback. Hope it helps to increase your conversion rate.

Happy New Year 2024! Let's make this year the most rewarding one yet for our businesses.

Cheers, 

Kate | PageFly team