Why am I getting high checkout rates but zero conversions?

New Member
4 0 0

This is my website: https://etherealshop.store/

I have been getting high checkout rates (>10%) but 0 conversions and I don't understand why, my shipping is free, I only sell 1 product, I provide worldwide shipping, so I don't understand why I have 0 conversions for my product.

Replies 4 (4)

51 5 11

Hello @xxinyg 


I hope your are doing well and staying safe. There are a few suggestions i would like to make about your store.


  •  Make sure your brand has a favicon, which is a visual icon that helps customers to find  you  when they have multiple tabs open. It represents your brand visually and helps boost your online branding as well as trust from potential consumers.
  • A properly designed and built hero banner can help drive the right kind of customers on your website. Consider a strong message that represents what next step you want your site visitor to do based on their needs along with the CTA button on the banner.
  • Growing your business with a business blog is a great way to market your site. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
  • Expand your social media promotions and attach those social links to the icons on footer menu. Make sure that social links open on new tab.
  • You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store which provides seamless integration between Shopify-Etsy shop. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, If you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.



27 0 3

In addition to what has already been talked about, what’s your source of traffic? Is it targeted?

New Member
4 0 0

I’ve been using Google Ads, Snapchat and TikTok Ads for my traffic, the audience is quite broad since this product should be popular for valentines, but I get >10% of people that reach checkout but not a single conversion on most of the days (I know the whole process works bc I’ve got 1 sale on this product)

Shopify Partner
1129 332 330

Hi @xxinyg,

This is Kate from PageFly, - Shopify Landing Page Builder App.

I see your page is nice and elegant. It's evident that you've invested time and effort into making it visually appealing and functional. Well done!

From my experience, I have some feedback to improve your store.


1. Highlight the product price

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.



2. Add hover to each button 

Hover effects make the interaction with buttons more engaging, and a positive user experience can lead to increased conversions.



3. Highlight Call to action button

Having a clear CTA button above the fold can encourage site visitors to take action.

PageFlyKate_2-1703729510542.png4. Use high quality image

High-quality images convey a sense of professionalism and credibility. Visitors are more likely to trust a website that looks polished and well-designed.


That’s all of my feedback. Hope it helps to increase your conversion rate.

Happy New Year 2024! Let's make this year the most rewarding one yet for our businesses.



Kate | PageFly team

Please let me know if it works by giving it a Like or marking it as a solution!

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