Feedback for your online store from the community
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Hey guys,
Sorry if I made this post so soon after my last post but I really wanted to know your opinions. Recently I made a post about my site (Here) having a lot of traffic but no sales or even checkout visits. I got a lot of tips about store themes, layout and more and I tried to implement them as much as possible.
I changed my theme from spotlight to Dawn to add the hero image. I made the colours I used brighter, I added a contact us and about me page and I am working on making the add to cart button brighter but it’s hard on mobile.
For my ads I still have the same demographic of men, age 15-30 roughly in Asia and north/South America and some of Europe. I run them on Facebook and instagram as I can’t do TikTok and Snapchat due to their rules. I will make google ads soon.
is my product price too high? I offer free shipping anywhere and have a 20% discount code active right now.
that’s pretty much all but I wanted to see if you guys have any opinions on what my site is doing wrong. Thanks!
Solved! Go to the solution
This is an accepted solution.
Hi @Nozzp,
This is Kate from PageFly - Shopify Landing Page Builder App.
Congratulations on launching your store! Your products look fantastic! Are you using your homepage for advertising? If so, its current design might need some tweaks to better drive sales.
Drawing from my experience in CRO, I'd like to offer you some straightforward and concise advice:
1. Adjust the announcement bar
I've noticed that you're offering a flash sale of up to 75% off in this section. However, the color scheme used here isn't very appealing.
And you can also consider adding a countdown timer on this section: Place a countdown timer on the announcement bar to create a sense of urgency, as the offer is available for a limited time only.
You can check this image for reference:
2. Get a more straightforward hero banner
Moving to the next section, the displayed image effectively showcases the products, complemented using models. However, it's noticeable that the hero banner currently features only a heading and a button. To make it better, you could customize this banner to better reflect your brand and what you offer.
3. About the sticky header issue
When I scroll, the appearance of a gap between the sticky header and the border looks unprofessional:
4. Add color swatch for product details
The dropdown menu for product variants isn't very appealing. Consider changing it to a color swatch for a more attractive and user-friendly experience:
Like this:
5. Add more content on the homepage
Trust badges: This is especially important in the online sale, where customers are often concerned about product quality and payment security.
Like this:
Pricing: To determine a competitive price for your product when running ads, you can research and compare prices with your competitors. This will help you set an appropriate price point.
6. Product page
Add 'Add to Cart' button to the product list “You may also like”. This way, customers can add items to their carts without having to go to each product page separately:
Like this:
This response is a bit lengthy, but I hope that you to read it fully and these suggestions will enhance your advertising efforts and increase sales.
Wishing you a Happy New Year and much success in your business endeavors. Keep up the fantastic work!
Kate - PageFly Team
Please let me know if it works by giving it a Like or marking it as a solution!
➜ Unlock the secrets to a record-breaking BFCM with PageFly and Canva
➜ Optimize your Shopify store with PageFly Page Builder (Free plan available)
➜ Weekly updated Shopify tutorials on YouTube
All features are available from the Free plan. Live Chat Support is available 24/7.
This is an accepted solution.
Hi @Nozzp,
This is Kate from PageFly - Shopify Landing Page Builder App.
Congratulations on launching your store! Your products look fantastic! Are you using your homepage for advertising? If so, its current design might need some tweaks to better drive sales.
Drawing from my experience in CRO, I'd like to offer you some straightforward and concise advice:
1. Adjust the announcement bar
I've noticed that you're offering a flash sale of up to 75% off in this section. However, the color scheme used here isn't very appealing.
And you can also consider adding a countdown timer on this section: Place a countdown timer on the announcement bar to create a sense of urgency, as the offer is available for a limited time only.
You can check this image for reference:
2. Get a more straightforward hero banner
Moving to the next section, the displayed image effectively showcases the products, complemented using models. However, it's noticeable that the hero banner currently features only a heading and a button. To make it better, you could customize this banner to better reflect your brand and what you offer.
3. About the sticky header issue
When I scroll, the appearance of a gap between the sticky header and the border looks unprofessional:
4. Add color swatch for product details
The dropdown menu for product variants isn't very appealing. Consider changing it to a color swatch for a more attractive and user-friendly experience:
Like this:
5. Add more content on the homepage
Trust badges: This is especially important in the online sale, where customers are often concerned about product quality and payment security.
Like this:
Pricing: To determine a competitive price for your product when running ads, you can research and compare prices with your competitors. This will help you set an appropriate price point.
6. Product page
Add 'Add to Cart' button to the product list “You may also like”. This way, customers can add items to their carts without having to go to each product page separately:
Like this:
This response is a bit lengthy, but I hope that you to read it fully and these suggestions will enhance your advertising efforts and increase sales.
Wishing you a Happy New Year and much success in your business endeavors. Keep up the fantastic work!
Kate - PageFly Team
Please let me know if it works by giving it a Like or marking it as a solution!
➜ Unlock the secrets to a record-breaking BFCM with PageFly and Canva
➜ Optimize your Shopify store with PageFly Page Builder (Free plan available)
➜ Weekly updated Shopify tutorials on YouTube
All features are available from the Free plan. Live Chat Support is available 24/7.