Why am I getting lots of traffic but no sales on my website?

[RyanNeonV]

Hi just like the title suggest I am struggling to make sales I am trying to figure out if I’m not the right path and any help would be much appreciated currently I’ve spent around $200 in google ads to get people to the site. With over 70k impressions in less thank a week and 900 clicks I thought this was progress but I have made 0 sales not sure entirely what’s wrong or why. I am looking in anyway to improve. My site is Neonvalentine.com

[PageFly-Victor]

Hi @RyanNeonV ,

This is Victor from PageFly - Shopify Landing Page Builder.

I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Add a favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

2. Improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current image doesn't show the attractive products at the first glance:

You can add a CTA to scroll down to the section you want.

3. Have a CTA button on the banner/ slideshow

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

Here is an example:

4. Improve your product lists

You should display some highlighted product lists/collections on your home page and CTA buttons to explore more. Don't show too much product only.

You can take a look at the sample below:

Besides on Product list, you can show the product badge as "15% OFF" or "Sale 15%" instead of "Sale" tag only:

5. Add a section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional. 

6. Add testimonials - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer to more.

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies too.

Good luck and have a nice day! Cheers!

Victor

[flareAI]

Hello @RyanNeonV,

I'm Gina - Product Manager at flareAI. flareAI has helped Shopify stores generating $5 million in sales from Google Search, on autopilot.

If it's helpful to you, please let me know by giving it a like or marking it as a solution.

There could be a few reasons why a Shopify store is getting visitors from Google ads but not seeing any sales. Some possible causes include:

1. Poor ad copy
Make sure that your ad copy accurately represents your products and clearly communicates the value proposition to potential customers.
2. Poor landing page experience
Make sure that the landing page for your ad is optimized for conversions, with a clear call to action and easy-to-use navigation.
3. Incorrect targeting
Make sure that your Google ads are targeting the right audience.
4. Incorrect pricing
Make sure that your prices are competitive and in line with the value of your products.
5. Poor checkout experience
Make sure that your checkout process is easy to use and secure.
6. Poor product or store presentation
Make sure that your product photos and descriptions are high-quality and clearly convey the value of your products.

Use Google Analytics or other analytics tools to track the performance of your ads and website, and use this information to make data-driven decisions about how to optimize your campaigns and improve the user experience.

Also, I've taken a look at your store and have some suggestions for improvement.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here 
2. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. Display store's contact info like phone number, email address, and office address in the Contact Us page.
5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
6. Add social media for the store to increase the traffic. Having social media for the store will help increase the traffic.
7. Optimize your footer with a more professional and functional look. Add links like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.
8. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
9. Add About Us page which is a reflection of the purpose and personality of the business.
10. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
11. Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won't make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently.
12. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
13. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
14. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
15. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.

Also I did a https://flareai.co Instant FOG on your store. Customers searching on Google are only able to find 6% of your site. Remaining 94% is missing from Google.

Is your competition out-spending your store marketing budget? Every marketing channel demands more $$$, except one. Consumers trust Google. flareAI actively grows your store presence on Google Search at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI