Why am I getting no sales despite high visitor count on my online store?

[bblovers]

Can i have a feedback from you guys regarding my store www.bblovers.store, i have @9000 visitors since i opened and no sales, should i change my products? Can you help me regarding this mater? Thank you!

[Rick-InventoryH]

Hi @bblovers , 

This is Ricardo from InventoryHero app, this are some of my findings, hope they're useful for you: 

• You are adding a lot of text at the top of the product pages like 'Beauty devices', it does not look good or try to use a different font 
• On mobile, when the user scrolls down, then the Menu should stay at the top of the screen so the user should not be able to easily access to the menu unless they scrolls all the way up 

[PageFly-Garcia · Accepted solution]

Hi  @bblovers 

I am Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I have some feedback for your Store and hope that they can help you increase the design. 

1. Optimize Page Load Speed:
I noticed that you have invested quite a bit in the visuals and the content so the page loading time is quite slow on mobile. Monitor and optimize the website's loading speed to ensure a smooth and seamless user experience. Compressing images, minifying CSS and JavaScript files, and leveraging browser caching are some techniques to improve page speed.

2. Make sure people get attracted in 5 seconds

In 5 seconds, the hero banner is often the first thing visitors see when they land on your website, so it's essential to make a great first impression. You can consider making a hero banner as a slideshow as you have a lot of products and also center the texts.

Use high-quality images or videos that are visually appealing and capture the essence of your brand. Consider using bold colors, interesting typography, or eye-catching graphics to make your hero banner stand out. 

3. Displaying a product list accompanied by clear CTA buttons

Including clear call-to-action buttons enhances the customer journey, increasing conversions. Streamlining the experience removes barriers and improves sales potential.

4. Highlight Core Products

While it’s important to highlight key product features in order to entice users to explore the site further, the homepage shouldn’t become a “product page lite”, as including too much specific product information would overwhelm some users. Therefore, it’s important to focus on the 2–5 core product attributes that most users would be interested in.

As you have only 5 categories, it is still fine to display all on this section to save the space for the site. 

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.

Cheers!

Garcia| PageFly team

[Ollie]

Hey @bblovers.
 
Thanks for reaching out. 
 
I appreciate that you have provided us with your online store URL for us to take a further look. 
 
When taking a look at your store today I also noticed that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several Favicons! Typically, Favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. 
 
Keep in mind that these images are displayed quite small, so it's good to keep in mind that the image you use should be readable at small sizes.
 
You have beautiful products available on your store, what do you think about adding more slides to your slideshow? You could showcase more of your products to your visitors by adding more slides to the slideshow. For example, you could include your favorite product or best seller. It can also help make the homepage more interactive and engaging. 
 
Let me know what you think.