Why am I getting no sales despite high website traffic?

[Rodrig]

Hi, I’ve created my site prob 4 days ago and im currently using facebook ads to get more sessions on my both rings but I didnt get any sales yet. Any tipps?

website: MyTechLuck.com

[PaulSpheeris]

Hi Rodrig, looks good overall.

1. I'm in the US. Portions of the site are displaying in German. I assume you're targeting only a German-speaking audience with your ads?

2. You could make use of a meta pixel to get some basic info about what users are doing on your site, eg are they looking at products or bouncing right away.
3. There are also apps on the Shopify app marketplace that can give you recordings of customer visits, so you can see how they're interacting with your site in a detailed way. Search for something like "replay customer visits".
4. The only thing that feels like a mistake is that the 'Verpassen Sie nicht unseren riesigen Sale!' section, as well as the section below it, should probably be centered, as they look a bit misaligned with other elements of the page currently.

[Rodrig]

Thank you for your great review! Could u check again if the page is in German please :)?

[PaulSpheeris]

There are some elements in English but after a refresh, most of the site is still displaying in German.

[PageFly-Garcia]

Hi @Rodrig I'm Garcia from PageFly - Shopify Advanced Page Builder App. 

Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d like to give you my suggestions as hereby:

1. Update the content of your announcement bar

On your homepage, you should make your notification bar well-designed and simple with your convincing brand values. This keeps the intrigue high, inspiring them to scroll & learn more about your products.

Here is an example: 

2. Resize the sticky header

It's great when you have a sticky header which makes it more convenient for your visitors to navigate around the site.

Another thing you might care is that the sticky header is taking significant space while scrolling up and down. So I would like to suggest that you reduce the white spacing on the top and bottom of the header to save more space to showcase the products.

3. Hero banner

- Adjust the hero banner size

The banner or video in this section holds immense importance in hero material. It's the very first element that greets visitors upon entering your website. Let's ensure that consumers instantly grasp what you offer within a mere five seconds.

Fortunately, the current banner can exactly showcase your product. But please make sure that the images are not cut off.

- Change content in hero section

Alongside the visual elements, a hero section typically includes concise and impactful messaging. This can be a headline, a tagline, or a call to action that communicates the core value proposition, piques curiosity, or encourages visitors to take action.

For that reason, you should add content below the heading “ELEVATE YOUR TECH, SIMPLIFY YOUR LIFE!”

Also, please put the content above the CTA button.

5. Increase spacing among sections

By doing this, I believe that your content would be more readable.

6. Align the content block to the middle of the section

This makes your page outlook become more professional.

7. Have a benefit section

Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition. This helps reduce the bounce rate and increase the likelihood of purchase. Like this:

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team

[Rodrig]

Thank You! Ive used all your tips and it already looks a lot better! 

[PageFly-Garcia]

You are welcome @Rodrig Please let me know if you need assistance in clarifying any suggestions.