Why am I getting traffic but no sales on my online store?

[ColtonD]

I’m getting traffic but having trouble getting sales… any recommendations you can provide me?  

b74a70.myshopify.com

[MooseDesk]

Hi @ColtonD ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Your store looks stunning and I can tell you have put a lot of effort into building this. However, To make the good gets even better, here are some of my recommendations for better customer experience, please kindly check:

1. First of all, when I try to add any product to cart or choose an option, this error message "Parameter Missing or Invalid: Required parameter missing or invalid: items" would appear. You can refer to the image below.

After multiple attempts to refresh the page, I was finally able to add a product to cart. 

I am assuming that this error message might be the root cause why you are able to get traffic but not conversion as visitors probably was not able to proceed with the purchases. My recommendation is to check back your backend codes to see whether there is any bugs. 

2. Social proof and guarantees

To increase the credibility of your store, you can also show actual statements from real customers on what they have said about your products. Guarantees for delivery, payment security or money-back can also help you gain trust from the visitors. They might not be a game changing factor but still, they can contribute to the purchasing decision of the customers.

Last but not least, if you are also looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business. 

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So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you! 

[PageFly-Garcia]

Hi @ColtonD 

This is Garcia from PageFly - Shopify Landing Page Builder app. 

Congrats on your online store! I can tell you've put in much effort to build this. I understand that building a beautiful website is not simple. From my CRO expertise, I'd love to give you my suggestions that might be helpful for your homepage:

1. Add favicon for your store  

A favicon is a small, distinctive icon that appears in the browser tab when visitors open your site. Having a favicon for your store will make it unique and help customers easily recognize it.

2. Resize your hero image 

Your hero image is currently too large, which can waste customers' time scrolling down. It would be better to resize the image to a smaller size so that it fits in one section on the homepage.

3. Change the color hover mouse state for CTA button 

Consider making the CTA button more attractive and engaging by adding a color change or animation effect, such as a shadow, when the mouse hovers over it. This will inform visitors of their actions.

4. Add social proof for products

Testimonials or ratings always play an important role in building trust with your customers. I bet that your customers will be more trusted when seeing this and no more hesitation to click buy one. 

5. Add product variant for the featured products

I noticed that the featured products section on the homepage does not display product variants. This can be inconvenient for customers who want to purchase a different variant of a product. I suggest that you provide enough information about product variants on all pages so that customers can easily buy the variant they want.

6. Create promotion campaign for the upcoming events

• Plan special promotions or discounts for these occasions
• Create engaging and festive graphics to attract holiday shoppers
• Optimize your website for mobile users, as many shoppers will be browsing on smartphones

• Utilize social media to expand the reach of your promotional campaign by sharing promotion posts or running ads
• Design holiday-themed landing pages to highlight your featured products, promotions, and campaign details. Aim for uniqueness so that visitors can easily recall your page.

I hope you find these suggestions helpful for optimizing your website's conversion rate. If you have any further questions or need additional assistance, feel free to reach out. Wishing you all the best with your online venture!

Best regards,

Kate | PageFly team

[Wgentech]

I have quick review your store also scan with page speed.
some tip I can suggest to you
1. improve current UI/UX. you have a nice designer, but need to improve to more friendly with customer, for example banner is too big. first screen is very important. not only this I see many small thing you should improve for this part.
You know to make customer decide to buy a product they need just your store 
2. improve performance. after scan I see on mobile you have 40 score. it's very low and not good for SEO
you can review here https://pagespeed.web.dev/analysis/https-b74a70-myshopify-com/43ruk8hiy2?form_factor=mobile

When we have time for a quick call I can give you more suggestion

[Wgentech]

Hi @user123456789 

Can we have a quick call to discuss about improve conversation rate?.

First step after discussing we will audit deeply your store and list all of points we need to do before start