Why am I getting traffic but no sales on my online store?

[YourEra]

Hello, 

I am getting some good traffic through my shopify store but no sales.  Based on the analytics I am getting predominately buyers within my demographic.  Any feedback on my website as to what could be improved to help convert more traffic to sales. 

https://youreraboutique.com

Thank you! 

[Hey_Jak]

- Lack of copy

- Unorganized UI

👁️‍🗨Do a competitor research it will fetch sales for sure.

[Ollie]

Hey @YourEra.
 
Thanks for reaching out. 
 
I appreciate that you have provided your online store URL for us to take a further look at! Looking into your store, I noticed that you are using the announcement bar to welcome your customers to your online store and providing a discount code for new customers. What do you think about making this one announcement - that way your new customers won't miss the discount opportunity? It is a great way to get your new visitors browsing through the available collections!
 
Add more social media icons to the footer of your online store as this can provide business legitimacy to your visitors. This can also provide your customers with an extra sense of security knowing that they can contact you on various social media platforms. You can add more social media icons to the footer by using the Theme Editor. I took a screenshot from your online store of the section I am referring to:
 

 
Let me know if you have any questions.

[PageFly-Kate]

Hi @YourEra ,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and professional, and it's clear you've worked hard on it. I'd love to share some suggestions as hereby:

1. Adjust content for announcement bar

Modifying the text color in an announcement has the potential to enhance its visual appeal and capture the audience's attention. It's essential to select a color that aligns with your campaign's theme and generates a feeling of excitement or anticipation among your customers.

2. Add favicon to your store

Adding a favicon to your store makes it stand out and helps customers recognize it easily

3. Highlight CTA buttons

The primary call to action button on the home page of an online store is essential for driving conversions. It should be used to redirect customers to the page where you want them to take action, such as a product page or a collection page. The button's color should be eye-catching and stand out from the rest of the text on the page. If the button's color is the same as the other text, it will be less likely to be clicked. You can try using a different color to make the button more noticeable.

4. Highlight the product price and product title

For the best clarity you can consider raising the product price and title visibility by employing a larger font size, bold text style, or attention-grabbing colors. Additionally, ensure that the product price is correctly aligned:

5. Add testimonial - customer reviews

• Customer reviews prove your product's quality and build trust with shoppers. You can use star ratings or include text and photo reviews. Online shopping relies on these reviews.
• You can check this image for reference:

With the holiday season on the horizon and numerous businesses preparing for events such as Black Friday Cyber Monday (BFCM) and Halloween, your products are an ideal match for this festive time. I strongly suggest implementing these tips to maximize your holiday sales: 

• Countdown Timers: Incorporate countdown timers for time-sensitive promotions or flash sales, instilling a sense of urgency and boosting conversion rates.
• Gift-Wrapping Choice: Provide a gift-wrapping service at checkout, simplifying the process for customers buying gifts for others.
• Personalized Suggestions: Integrate a personalized recommendation system that suggests products tailored to customers' browsing and purchase history, enhancing their shopping experience with relevant choices.

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Kate | PageFly Team