Why am I getting traffic but no sales on my print-on-demand store?

[Neatsplash]

Hello,

My name is Joshua, I'm new to e-commerce but I make lots of apparel designs.

I'm using Shopify to run a print-on-demand store for my designs, and running ads on social media for traffic, but I'm not getting any conversions.

I've mainly focused on putting products on my store as I have a lot of designs to go through, but I'm also using a default free theme for my store and I'm worried that's what is turning people away.

My store is Neatsplash.Net

If someone could give me some advice that would be really appreciated.

[biznazz101 · Accepted solution]

Hello, cool shirts! I would agree, the main issue is probably the design and some aspects of the user experience.

Here are some suggestions:

-Personally, I think a .com domain would be better, .net is generally used for tech companies and internet service providers

-Announcement bar is promoting a discount, it should be clickable so I would add a link to a product for which the discount would apply

-I see you have added a list of categories to your stores navigation menu as a drop down list, it would be easier for customers if it opened when hovered over

-Homepage image banner looks off, would pick a new image, remove overlay opacity, and adjust elements so they are all visible when landing on the page. (this is your first impression, where you drive customers to take a desired action)

-Consider adding "quick-add" buttons to your product collections for faster shopping

-Add at least one image to your about us page, I would also add some links/buttons to go alongside the content which point customers to your products or contact form

-I would highly recommend getting a business email account such as info@neatsplash.net gmail and other personal email providers draw suspicion from customers

-Add menu links, social media links, and brand information to your stores footer. Customers like to have this info accessible and it is better for SEO

-Create unique product descriptions, and use keywords to optimize for SEO. There are hundreds if not thousands of stores using the same generic POD descriptions.

-Overall the store gives off a somewhat "unfinished" vibe, and has a lot of white space I would add some color, I would also add some more info about your brand to the homepage

I'd recommend working with an expert to help build your brand and improve the design of your store. I hope this feedback is helpful.

Don't hesitate to reach out for further help!
@biznazz101