Why am I getting visitors but no sales on my cooking website?

[instacookpot]

Does anyone have any idea why i have gotten 2000 + visitors, 44 add to carts, 40 proceeded to checkouts but still 0 sales? what am i doing wrong?? instacookpot.com

[Moira]

Hey @instacookpot,

I understand that you have a Shopify website and you are wondering why you have received a significant number of visitors, add to carts, and proceed to checkouts but have not made any sales.

Here are some possible reasons why this is happening:

• Lack of Trust: Customers may not trust your website or brand, resulting in them not wanting to make a purchase. It's essential to ensure that your website design, product images, descriptions, and checkout process is professional, easy to use and looks trustworthy to potential customers.
• Shipping and Handling Costs: Shipping and handling fees can cause potential customers to abandon their carts and not complete a transaction. Consider offering free shipping on orders above a certain amount or reducing the overall shipping costs to entice customers.
• Product issues: Take a look at your products and price then compared them those on other websites. Make sure your prices are competitive and your products stand out with good reviews if possible
• Marketing Strategies: It's possible that your marketing strategies are not effective or targeted enough to bring the right audience to your website. You might want to consider re-evaluating your marketing campaigns and try to identify the best channels to engage with your audience.

By assessing these possible issues, you may be able to identify the reasons why your website is not converting visitors to sales, then you can take the necessary action to correct it.

[instacookpot]

Sure go right ahead

[Halfpipe75 · Accepted solution]

Hi 

I've just had a quick look at your site, from what I can see you have one product for sale, when you arrive on your home page, its straight onto a product page rather than a landing page, with a subsection product page.

Build yourself a proper landing page, explaining what problem the product solves, also selling the benefits of your product and what experience it offers the buyer.

I'd also explain what the actual product is, is it gas, electricity or battery? Also what it does differently or better than competitors.

Then I'd link it to your actual product page where you can buy the product.

You have an internal review system built into your site, this is easily manipulated and comes across as possibly fake. Especially as your suggesting that you have 0 sales but a load of reviews on your site.

I suggest the 2000+ visitors mean's that anyone arriving on your page is looking directly at your product which shows you've got a niche product and you've worked hard pushing the brand.

I'd also suggest 100% of the 2000+ visitors traffic is directly from social campaigns that are curious for further information but on arrival on your website, they have to scramble around to find the required info. 

It's suggested that you have approx 3 initial seconds to convince a buyer whether or not to buy, so your landing page needs to be fast and eye catching. 

After searching for your product, the second google suggestion is as follows:

https://www.scamadviser.com/check-website/instacookpot.com?utm_content=cmp-true

This is very off putting for customers, fix the issues on Scam advisor and look at gaining integrity for your site and product.

Your site suggests your product is apparently recommended by the New York Times, Forbes and the wall street journal. Bold claims, so rather than include testimony from them include the articles to evidence this.

Either prove these credentials or take them off as it has a negative effect.  

Finally, no mention of delivery time, delivery charge, delivery policy, returns policy, about us page or faq's. 

These are just my honest observations and my opinions but everything about the site says drop shipping from China, the website lacks clarity, credibility and transparency.

Ask yourself, would you buy a $50/$60 product from your website if you didn't know anything about the product or the company selling it?

Clean all that up first before going after your customers.