Solved

Why am I getting visits but no sales on my online store?

ShopMacian
Visitor
1 0 0

https://shopmacian.myshopify.com/

this is my store, i ran facebook and instagram ads for 3 days and got 336 online sessions, 3 added to cart, 2 reached checkout, 0 converted. what can i do ?

what changes to make? 

Accepted Solutions (3)

Click-Ecommerce
Shopify Partner
112 15 10

This is an accepted solution.

Hi @ShopMacian how are you doing? 

 

A few suggestions to improve your site and your sales. 

- You must redefine the colours design, these degradate is good just to use in a few sections on the site. 

- Delete the "valentine´s offer" 

- If you have only 1 product you must create a content around this one. 

- Show social media posts. 

- Change the colors of "buy button" black and blue make no sense with the rest of the site in Pink&White.

- Allow the "Login" option. 

 

I hope this details help you to improve the site, if you do that it would be great to get more sales. 

Feel free to contact us for any help!

Grow your business with us!
https://click-ecommerce.com/
Whatsapp: +353864590252
Appoitment: https://calendar.app.google/Zb3EAZorqTyFdPV36

View solution in original post

Pradeepwaytoapp
Explorer
50 5 11

This is an accepted solution.

Hello @ShopMacian 

I hope you are doing well and staying safe. There are a few suggestions i would like to make about your store.

 

  •  Make sure your brand has a favicon, which is a visual icon that helps customers to find  you  when they have multiple tabs open. It represents your brand visually and helps boost your online branding as well as trust from potential consumers. It' not clearly visible for your website.
  • Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
  • A properly designed and built hero banner can help drive the right kind of customers on your website. Consider a strong message that represents what next step you want your site visitor to do based on their needs along with the CTA button on the banner.
  • Growing your business with a business blog is a great way to market your site. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
  • Expand your social media promotions and attach those social links to the icons on footer menu. Make sure that social links open on new tab
  • Update contact us page with adding more details, as it builds trust on your store.
  • You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store which provides seamless integration between Shopify-Etsy shop. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, If you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

        Thanks,
Waytoapps

 

 

View solution in original post

PageFly-Garcia
Shopify Partner
454 74 128

This is an accepted solution.

Hi @ShopMacian , 

I'm Garcia from PageFly - Shopify Advanced Page Builder App. 

Generally, I love your store’s design, it looks classic but professional for this Valentine. From my CRO expertise, I’d like to give you my suggestions as hereby:

 

1. Have a sticky header

It's great when you have a sticky header which makes it more convenient for your visitors to navigate around the site.

But you need to recheck its opacity because the text on this sticky header currently overrides the text on the hero section, like this:

PageFlyGarcia_0-1708484590639.png

Another thing you might care is that the navigation bar is a bit tiny. You should increase the text size for this part.

PageFlyGarcia_1-1708484590275.png

2. Change hero banner

The banner or video in this section holds immense importance in hero material. It's the very first element that greets visitors upon entering your website. Let's ensure that consumers instantly grasp what you offer within a mere five seconds.

PageFlyGarcia_2-1708484591296.png

Unfortunately, the current banner does not showcase any product of yours. That’s why I suggest you change it, and if possible, please make sure that the image is in high quality.

Also, aligning the text block in the middle of the hero banner’s height would make your store outlook more professional.

3. Adjust CTA buttons

It’s great when you a CTA button right where it should be. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.

However, if you increase the button text size to around 2.3 rem like I tested and captured below, I bet it would be more readable and eye catching.

PageFlyGarcia_3-1708484591308.png

And kindly rest assured that all CTA buttons should have the same styling to boost the conversion rate.

4. Edit the product detail section

Some ideas to improve this section are:

  • Have a media list under the main photo of your product to make it easier for your visitors to explore the visual 
  • Change “My store” to another content as it makes no sense to your customers
  • Make the sale badge highlighted by increasing the size of it OR changing its background color to, for instance, #ff3cc9
  • Use same font size for both CTA buttons to keep the styling consistent
  • Remove the pink block around the details because it’s not necessary 
  • Add countdown timer to create FOMO effect

PageFlyGarcia_4-1708484591477.png

5. Add more sections

Instead of showing the duplicated information like this:

PageFlyGarcia_5-1708484590507.png

You can show other informative sections such as:

  • Contact Information: Quick access to contact details or a link to the contact page is essential for visitors who want to get in touch with you.
  • Trust badges section: Display trust badges, security seals, and social proof indicators to instill confidence in potential customers and boost conversions.
  • About Us section: A business can stand out with its brand story as it provides more insight about your business and also helps your store look more attractive.

 

I noticed that you are still running a promotion for Valentine's Day. If you're not ready to end this promotion yet, I'd like to offer some additional suggestions to help your store stand out and flourish during this special season. By applying these tips, you can attracts more customers during the Valentine's Day rush:

  • Advertise a special deal on Google: Use Google Ads to promote your Valentine’s Day specials. This can help reach a broader audience who are searching for Valentine’s Day gifts and ideas.
  • Target high-intent keywords when running ads: Focus on keywords like "Valentine's Day gifts for him/her," "romantic getaways," or "unique Valentine's Day ideas." Use long-tail keywords to reach specific buyer intent.
  • Share user-generated content: Encourage customers to share their positive experiences with your products using hashtags or contests.

PageFlyGarcia_6-1708484590636.png

 

And that's my feedback! Hope it helps you boost the conversion rate.

 

Cheers!

Garcia | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

View solution in original post

Replies 4 (4)

Click-Ecommerce
Shopify Partner
112 15 10

This is an accepted solution.

Hi @ShopMacian how are you doing? 

 

A few suggestions to improve your site and your sales. 

- You must redefine the colours design, these degradate is good just to use in a few sections on the site. 

- Delete the "valentine´s offer" 

- If you have only 1 product you must create a content around this one. 

- Show social media posts. 

- Change the colors of "buy button" black and blue make no sense with the rest of the site in Pink&White.

- Allow the "Login" option. 

 

I hope this details help you to improve the site, if you do that it would be great to get more sales. 

Feel free to contact us for any help!

Grow your business with us!
https://click-ecommerce.com/
Whatsapp: +353864590252
Appoitment: https://calendar.app.google/Zb3EAZorqTyFdPV36

Pradeepwaytoapp
Explorer
50 5 11

This is an accepted solution.

Hello @ShopMacian 

I hope you are doing well and staying safe. There are a few suggestions i would like to make about your store.

 

  •  Make sure your brand has a favicon, which is a visual icon that helps customers to find  you  when they have multiple tabs open. It represents your brand visually and helps boost your online branding as well as trust from potential consumers. It' not clearly visible for your website.
  • Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
  • A properly designed and built hero banner can help drive the right kind of customers on your website. Consider a strong message that represents what next step you want your site visitor to do based on their needs along with the CTA button on the banner.
  • Growing your business with a business blog is a great way to market your site. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
  • Expand your social media promotions and attach those social links to the icons on footer menu. Make sure that social links open on new tab
  • Update contact us page with adding more details, as it builds trust on your store.
  • You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store which provides seamless integration between Shopify-Etsy shop. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, If you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

        Thanks,
Waytoapps

 

 

PageFly-Garcia
Shopify Partner
454 74 128

This is an accepted solution.

Hi @ShopMacian , 

I'm Garcia from PageFly - Shopify Advanced Page Builder App. 

Generally, I love your store’s design, it looks classic but professional for this Valentine. From my CRO expertise, I’d like to give you my suggestions as hereby:

 

1. Have a sticky header

It's great when you have a sticky header which makes it more convenient for your visitors to navigate around the site.

But you need to recheck its opacity because the text on this sticky header currently overrides the text on the hero section, like this:

PageFlyGarcia_0-1708484590639.png

Another thing you might care is that the navigation bar is a bit tiny. You should increase the text size for this part.

PageFlyGarcia_1-1708484590275.png

2. Change hero banner

The banner or video in this section holds immense importance in hero material. It's the very first element that greets visitors upon entering your website. Let's ensure that consumers instantly grasp what you offer within a mere five seconds.

PageFlyGarcia_2-1708484591296.png

Unfortunately, the current banner does not showcase any product of yours. That’s why I suggest you change it, and if possible, please make sure that the image is in high quality.

Also, aligning the text block in the middle of the hero banner’s height would make your store outlook more professional.

3. Adjust CTA buttons

It’s great when you a CTA button right where it should be. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.

However, if you increase the button text size to around 2.3 rem like I tested and captured below, I bet it would be more readable and eye catching.

PageFlyGarcia_3-1708484591308.png

And kindly rest assured that all CTA buttons should have the same styling to boost the conversion rate.

4. Edit the product detail section

Some ideas to improve this section are:

  • Have a media list under the main photo of your product to make it easier for your visitors to explore the visual 
  • Change “My store” to another content as it makes no sense to your customers
  • Make the sale badge highlighted by increasing the size of it OR changing its background color to, for instance, #ff3cc9
  • Use same font size for both CTA buttons to keep the styling consistent
  • Remove the pink block around the details because it’s not necessary 
  • Add countdown timer to create FOMO effect

PageFlyGarcia_4-1708484591477.png

5. Add more sections

Instead of showing the duplicated information like this:

PageFlyGarcia_5-1708484590507.png

You can show other informative sections such as:

  • Contact Information: Quick access to contact details or a link to the contact page is essential for visitors who want to get in touch with you.
  • Trust badges section: Display trust badges, security seals, and social proof indicators to instill confidence in potential customers and boost conversions.
  • About Us section: A business can stand out with its brand story as it provides more insight about your business and also helps your store look more attractive.

 

I noticed that you are still running a promotion for Valentine's Day. If you're not ready to end this promotion yet, I'd like to offer some additional suggestions to help your store stand out and flourish during this special season. By applying these tips, you can attracts more customers during the Valentine's Day rush:

  • Advertise a special deal on Google: Use Google Ads to promote your Valentine’s Day specials. This can help reach a broader audience who are searching for Valentine’s Day gifts and ideas.
  • Target high-intent keywords when running ads: Focus on keywords like "Valentine's Day gifts for him/her," "romantic getaways," or "unique Valentine's Day ideas." Use long-tail keywords to reach specific buyer intent.
  • Share user-generated content: Encourage customers to share their positive experiences with your products using hashtags or contests.

PageFlyGarcia_6-1708484590636.png

 

And that's my feedback! Hope it helps you boost the conversion rate.

 

Cheers!

Garcia | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

Neha-Bitqit
Shopify Partner
2048 124 440

You can add social media links, Facebook, Twitter, Pinterest, and Instagram on the site footer. Other significant observations for store optimization are as follows:

 

  1. You can add Sitemap on the site footer, again these also help in building search engine content.
  2. Add a Contact Us page, add email address, phone number, and contact form for the visitors.
  3. Put "Secured and trusted checkout with" in your footer.
  4. Get yourself a professional logo designed. This will add brand value to your store.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

 

Best
Neha - Shopify Partner

Bitqit is a complete web solutions company that can fulfill all of your web design and development needs. Store setup for the startup, Custom theme and Shopify app development, 3rd party API Integration, Custom Payment Gateway, Theme setup, and customization are the major services that are provided by them. Following are our apps, 1. Sparq is a fast and beautiful product filter and search solution for Shopify store owners. 2. Bodt gives brain to your website with AI-Chatbot powered by ChatGPT that knows your business and converses with your users. 3. TrackOrder It allows shop owners to create a custom order tracking page for their customers