Why am I not getting any sales on my menswear website?

[Zebraclothing]

Hello Everyone,

My website is : www.zebraclothings.com.

Its a menswear website. We had launched our website on the 22nd of June. And Since then we have received no orders.

We have been running ads on Facebook and Instagram. We have almost spent 80K on the ads, but we have very less traffic and no sales at all. 

We run our ad through ad agency, and they have done SEO as well..

Please guide us, as to how can i Improve my sales and traffic.

[Holly · Accepted solution]

Hi @Zebraclothing 

I've taken a look at your website and it really does look fantastic! There are two things that come to mind when viewing your shop that I believe will increase your conversion rate. 

1. Currency conversion application: When I noticed the price point of your products, I could see that it was listed in India Rupee. Comparing the number in USD will seem like a high ticket price and, even though it is clear that the currency is India Rupee, it's psychologically triggering an expensive price tag in the mind of a buyer outside of India. I would suggest installing a currency conversion app that will automatically detect the local currency of your visitor and adjust the pricing accordingly. The customer will still checkout in the currency you have set in your shop but they will be able to estimate the conversion exchange.
2. Fill and/or reduce your menu dropdown: When a customer hovers over the "SHOP" dropdown menu, it looks rather empty. I encourage you to fill it with more categories OR reduce the width of it by moving the "By Occasion" category below "By Pattern". I'd also suggest moving the "Contact Us" page beside "About" as opposed to nestling it in the dropdown menu. It'll fill up your header with trustworthy pages that are likely to increase the time spent on your website.

As for your advertising campaigns, I would suggest taking a look at our Sales Channels in India here for more guidance on where/how to market your products.

I hope these tips help. If you have any other questions, please let me know.

Cheers!

[MooseDesk]

Hi @Zebraclothing ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Product listing

I can see that you have different collections with great variety of products and styles. However, the way you present them with only 2 models with similar posing might be creating an impression that your products are limited and not very exciting or fashionable. This might result in premature abandonment and low conversion rate.

You can refer to this image as an example for what I am trying explain. 

2. Value propositions

What are the competitive advantages of your products? Why are they superior? What benefits can you deliver to your Customers? 

By highlighting your value propositions, you can higher chances of persuading the visitors to make the purchasing decision. Here is an example of how you can present the value propositions:

3. FAQ and Customer Support

Prior to the final purchasing decision, Customers tend to have a lot of questions, most of them can be answered by a simple FAQ (frequently asked questions) section. A well-written set of FAQ can build trust, confidence and make your Customers feel more secured, thus increasing the conversation rate. For more tips to create FAQ sections, you can refer to this useful blog from Shopify.

Sometimes, self-service channel might not be efficient to address all the concerns of your Customers. That is when you need your support team with a communication channel. There are many apps that can help you integrate a help widget on your page where users can submit their requests to your team.

If you are also looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business. 

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So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you! 

[Finetoothed]

Hi @Zebraclothing 

First impressions count, and after running your site through pagespeed insights I can see performance is poor for both desktop and mobile, which will immediately discourage users. Here's the mobile report:

There seems to be a lot going on with your home page, so maybe get rid of all the transitions. Also I'd lose the hero carousel - they are proven not to increase conversions and increase page load times.

I think it's important to address these fundamental issues before looking at other areas of your site. Hope that helps!

[Zebraclothing]

Hello,

Thankyou for your solution, but can you please explain what did you mean by this line:

"Also I'd lose the hero carousel - they are proven not to increase conversions and increase page load times."

[Finetoothed]

The Hero carousel are the 3 alternating images in a slideshow at the top of your site:

Top 5 reasons why carousels are bad for your website

1. Negative impact on UX. People like to be in control of their website experience, which is drastically reduced if you try to make them interact with a carousel that is set to autoplay at a speed that you feel is right, but is actually too fast to read all of the text on each of the slides.
2. Adding more slides will not improve visibility for the offers at the back of the run. The click-through rate for carousel slides drops-off massively after the first 2 or 3. So, if you are wondering why your rotating offers are not getting clicks, that’s why.
3. Page-load times increase. More slides add to the ‘weight‘ of the page, slowing load times and impacting UX. Slow page-load speeds also have a negative impact on SEO.
4. Poor mobile adaptation. One reason that carousels were so popular many years ago was that we only had desktop machines to design for. A nice widescreen format with tones of screen space to fill with your cool images and text. But this has changed.
   We now have a multitude of screens to consider and many of these are just not big enough to accommodate the content we are throwing at them.
   Also, users prefer to scroll on mobile devices rather than attempt to interact with arrows or dots that control a slider.
5. They just look like adverts. Everyone hates banner ads on websites and there is a big danger that your carousel just looks like another banner ad, which will get ignored by the visitor.