Why am I not making any sales despite high traffic?

[Muhammad19]

Hello, I have been trying to make sales in my Shopify store for quite a while now and I have yet to actually sell anything. My Shopify stores looks amazing and my products aren’t even expensive compared to what other competitors offer. I have recently started running ads and just in the past 2 days I have gained over 2k visitors to my Shopify store. Despite gaining that many visitors I have yet to make any sales. What am I doing wrong ? 

Shopify store: http://forma1fitness.com 

[Muhammad19]

Wow I appreciate the in depth and thorough response. You definitely me more insight of what I could potentially be doing wrong. I realized my ad is mainly popping up in India which is great and I have had a ton of viewers but no one purchased anything. I tried to narrow my window down by selecting a few countries and only selecting topics that are in my interests. And it seems like India is the number one country for my ad. I have tried taking out India and I noticed there were very few viewers. I’m not sure what to do about that. But I will definitely be taking your other advice and will be reaching out to the Shopify advisors to see if they can help me in anyway. 

[INA_MSWEB · Accepted solution]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1. Announcement bar Missing for Special announcement or promotion. 

2.Favicon missing

3. Social media Icon missing 

                                 You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.
1. Add a slider to the banner with a small font size.

2.Featured Products / all Title should be Optimized and Seo Friendly 

3.Add sticky add to cart button on home page collection features.
4.Add a Lead magnet section on Home Page.
5.If Possible, add Instagram feed on the home page.

6.Add customer reviews on the home page to gain the trust of the customer.

7.Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges below add to cart or Buy now Button 

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping 

Conversion Rate Optimization strategies:

-Introduce discount coupons and codes to attract more customers.

- User generated content like verified reviews or Instagram feed to attract the customer.

-Upsell and cross sell at cart pages to increase average order value.

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 26 which means that attention is required here. A well-optimized site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.