Why am I not making any sales on my online store?

[Paige3man]

Hello I was wondering if anyone could have a look at my store and give me some feedback. Thank you 

Here it is http://raylights.co.uk

[Paige3man]

What is SMM?

[Mezla]

Love the layout of the website! The image quality on desktop for mostly all of your images are extremely low, I'm guessing you might have done this for website speed on mobile? Other than that you say you're getting no sales? Maybe this is down to the wrong marketing strategy. 

[EcomGraduates]

Hello there  

good start  

- your homepage is black background  

-the collections is white  background  

-product page  is white background  

-make sure  its branded throughout  the store  

-two, too many pop  ups  when entering  

-your pdp  product titles  are a bit  too big  

-remove the  long  specifications and write your own   

-add color swatches  instead of pills 

hope this helps!

[flareAI]

Hello @Paige3man,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here 
2. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. Display store's contact info like phone number, email address, and office address in the Contact Us page.
5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
6. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Add About Us page which is a reflection of the purpose and personality of the business.
9. Add detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
10. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
11. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
12. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

Consumers trust organic sales channels like Google. flareAI actively grows your store presence on Google Search. Let flareAI help to get sales from 20+ world's largest free sales channels, Single click start!

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI