Why am I not making any sales on my webshop?

[Noceo]

Hello, I have not been making any sales on my webshop yet. Does anyone have any tips or improvements, how should I advertise my products and where? 

Website: noceoclothing.com 

Thanks 🙂

[PageFly-Kate]

Hi @Noceo,

Warm wishes from Kate at PageFly, the Shopify Landing Page Builder App. With my knowledge in Conversion Rate Optimization (CRO), I'm here to present some effective strategies to lift your conversion rates.

1. Adjust the announcement bar

Currently, the announcement bar is difficult to focus on, but you can make it stand out more by changing the color of the text or the background.

2. The hero banner

It's great that you're offering a 20% discount on your products. However, the call-to-action (CTA) text should focus on the intention to encourage users to try, rather than just to shop.

In this case, you can use the text like: Discover Sale Collection.

The image in this section should clearly showcase the product you're selling. It was confusing for me, as I initially thought you were selling sports equipment instead of clothing.

3. Product list section

You can consider checking these:

• A clear and eye-catching heading can make the website look better organized. This helps people find their way around and understand how the information is set up.

• Highlighting the Sale badges: By making Sale badges more prominent, customers are more likely to notice and focus on discounted or special offer items. This can increase the perceived value of these deals and encourage more purchases, as customers often look for and are motivated by discounts.
• Incorporating an "Add to cart" button directly within the product list can streamline the shopping experience, allowing users to quickly and easily add items to their cart without navigating away from the page.

You can check this image for preference:

4. Add more image and information

Displaying product images with models is crucial for a clothing store because it allows customers to see how the clothes look when worn. This visual representation helps customers better understand the fit, style, and overall look of the garments, which is something your store currently lacks. Seeing clothes on a model can significantly influence a customer's decision to purchase by helping them visualize how they might look in the item themselves.

Like this:

5. On your product page

Consider including the following details on your product page:

• Payment options
• A section for reviews
• A more descriptive product title that provides key information about the product, instead of a simple "Sport T-Shirt"

Here is an sample product details section for you:

I hope that these information will help you increase the conversion rate. 

Have a nice day 

Kate - PageFly Team