Why am I not making any sales with 2000 sessions on my website?

[DarkShadow]

Hello!

I have 2200 sessions on my website excuse 200 of my own and 1800-2000 sessions left... After this number, I have no sales on my website... The website is: DarkshadowLeathers ... Please help me and suggest to me how can I get my first sale?

[PageFly-Amelia]

Hi @DarkShadow,

This is Amelia at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. I’d love to give you my suggestions as hereby:

1. Highlight CTA buttons

A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This button’s color is not so eye-catching because it is the same color as the other text, you can try another color for it.

Or you can adjust content for the button as: Shop Now, Discover Now, …

2. Adjust content in product list section

For the best clarity, please ensure the product title and price in the product details are aligned properly and also on mobile view. After that, you can make the title and price more attention-grabbing by increasing their size and using vibrant colors.

3. Avoid blank space on the page

Please take a look at this spacing and consider adding more product details in this spacing on laptop view:

4. Adjust heading size and color:

A well-crafted heading can spark curiosity and interest, encouraging users to explore further and engage with the content within the section. It plays a crucial role in capturing and retaining the user's attention. You can make adjustments to its font size and color as per your requirements.

5. Highlight the announcement bar

The announcement bar is typically used to convey critical information or updates to visitors. By highlighting it, you ensure that the message stands out and is easily noticed by your shoppers.

You can check this image for reference:

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Amelia | PageFly Team

[DarkShadow]

Let me know.

[namitjindal]

Hey Darkshadow,

Thank you for reaching out to the Shopify Community! I love that you are selling a niche. I am going to break down feedback into multiple sections as I do with my clients:

First: Value Proposition

I want you to think about how your leather garments are better than that of your competitors. Feel free to go through the other top competitors in your space. Is it your quality, is it cheap, is it the unique designs? Why should your visitor buy from you? Since your average Order value is >60-100, I will do this in terms of quality.

Second: User-Centric Approach

The goal of your website should be to convey your value proposition. If we are going for quality, the user should understand that your website sells very high-quality leather garments within seconds of coming to your website.

Which, at the moment, is not there.

Site Breakdown:

HomePage:

Navigation Header: I like the options you have.

Hero Section: This section is critical. Here are things you can change:

1. Separate this section from the navigation header
2. Hero Title: Change this from “Darkshadow Leathers” to your customer benefit. Think of this as the immediate benefit your customer will receive when they buy from you
3. CTA - Increase the Size of your CTA. We utilize a concept in human psychology called “Visual hierarchy.” The most important part of your hero section should be the most prominent. We want people to click on explore, hence this is the most important
4. Sub-Text - “Welcome to our website” is a very low-performing sub-text. This should be a description of your product. Keep it short and beneficial, or remove it completely.

Men’s clothing section

Are your flagship products men’s clothing or women’s clothing? If you want to keep both, divide featured products accordingly. Also, you need to clean up the title of these products.

Missing Social Proof Another concept we utilize in CRO and Psychology is “Social Proof.” We subconsciously trust a product when a third person tells us it is good. You must add Social proof (Ratings, reviews etc.) to the home page.

Collections Pages

Add filters

Default Sort By should be best selling

Clean up Titles

Add Social Proof

Add “Best Sellers” tags to your best sellers

Product Page Add Social Proof

“Add to Cart” button should be below the quantity section Add bullet point benefits Talk about material, shipping, etc.

Miscellaneous:
1) Use High-Quality Images
2) Focus on making the buyer journey frictionless

Data-Driven Approach:
What did the buyers do in 1800-2000 sessions? Did they click on certain pages and drop off? Did they add to cart? Do you have all the analytics set up? That can be helpful to see what pages you need to work on.

After implementing these best practices, make sure you analyze data from Google Analytics + Hotjar. Keep reiterating what is not working.

I spent 5-10 minutes on your website, and this is what I found.
If you want me to do a complimentary full teardown, feel free to reach out to me via DM or email.

[flareAI]

Hello @DarkShadow,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
4. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
5. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
6. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
7. Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.

Hope this helps

Gina

[Aheadworks_team]

Hi there!

To improve the visibility of your merchandise website and increase the chances of generating sales, I recommend utilizing the SEOmatic app. SEOmatic is a powerful SEO optimization app for Shopify that helps improve your website's search engine rankings and organic traffic.

By implementing SEOmatic, you can enhance the search engine visibility of your merchandise website, attract more organic traffic, and potentially increase your chances of generating sales. It is a valuable tool for improving your website's SEO performance and reaching a wider audience. 

I hope this helps!