Why am I not making sales?

[Nicole09]

Hi community,

I launched my store a few months ago and have been running ads on FaceBook and Instagram. I have an average of 100 visitors per day. Grown my email list and IG to just under 1k each. I also have quite a few abandoned carts.
But I’m still not making many sales. What am I doing wrong? What can I do to make sales or at least see some growth in momentum. Feeling despondent 😞

My Store: www.skinnycolourcosmetics.com

My Target Audience is South Africa and I have set the Prices accordingly.

Any feedback and help will be much appreciated.

Thanks in Advance.

[EcomGeeks]

Hey @Nicole09,

We did a video review of your store:

In the review we reference the following videos:

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[PageFly]

Hi @Nicole09 

I found your store looks really nice and since the aesthetics is so good, I feel that I can trust your store.

However, I test your store speed and I really recommend you optimize the store speed:

- The home page weight is 4.63MB => it's better reduced to 2MB or less

- The 1st thing to do when you want to optimize the page speed is Optimizing the images, you can check the list of oversized images here https://analyze.speedboostr.com/result/fumtu7wesn/rule/imageOptimization

I found 2 image optimizer tool in this article very helpful https://pagefly.link/yVHMqezj you can try yourself too. They help reduce image's weight while keeping the quality.

- Also, check the list of apps you are using and remove the apps you no longer use. Sometimes, the code from apps you no longer use still load when the page is opened

Also, for cosmetics, I think building trust is very important. You can add trust badges, product source certificate... Besides, working with micro-influencers can do good for your branding and make your products familiar with target audience.

I hope the suggestions above can be useful for you. If they are, please give me a 'like'. Thank you so much in advance!

Happy new year and I am looking forward to your success 😉

[CutOutWiz]

Hello @Nicole09, Hope you are doing well! Your shop looks very neat and organized. A good job is done there. The theme matches your products very well. 

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are my suggestions for you:

• Banner

Your banner looks good and multiple slides have made it look more pleasant. However, you can work on the text you have put in your banner.

The banner will look better if you keep the text in a single line. 

• Product Images

Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch. You have put beautiful images of your products on your store. However, some small details like margins and spacing are missing that have a huge impact on your sales. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions. 

• Product Descriptions

People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

• Chatbot:

You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

• Testimonials

Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

[AiTrillion]

Hello @Nicole09, I hope you are doing good! I like your store, it looks good. Here are some suggestions that you can work on:

- Add announcement bars or timers to promote your offers on the store.  AiTrillion has pre-designed templates of announcement bar, timer & sales motivator bars. 

- You should add a loyalty reward program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on a purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty reward program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term. 

- Add a call to action button on the slider image.

- Setup Newsletter Subscription with automatic emails with thankyou and discount coupon.

- Add web push notifications on your store and it will help you in reaching your customers and visitors directly.

- Add reviews on the homepage.

- Add a discount popup with discount & coupon code to entice customers and to make the purchase.

If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.

If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.

Hope this Helps! 

[vinods]

hi @Nicole09 

Please check your email - I have sent you a feedback on your store.

Thanks

Vinod

[AiTrillion]

Hello @Nicole09, 

I hope you are doing good! Have you implemented the suggestions and found the solution? Also, if you need a walkthrough of AiTrillion and need any help with setting up the features I will be happy to help! 

Looking forward to your reply!

Thanks