Why am I only getting 1-3 sales from 2-3k visitors? Need advice!

[Elisessential]

Any advice? Sometimes I get 2 to 3k visitors and only 3 sales, why could that be? I do ads on tiktok and instagram. Pls help! Any advice to improve my store? https://elisessentials.store/products/transpeed-projector-4k-android-11-hy300-dual-wifi6-260ansi-all...

[Elisessential]

Yes, intagram and tiktok as elisessentials 

[MooseDesk]

Hi @Elisessential,

Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App. 

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Navigation Menu

Consider switching to a horizontal navigation menu improves user experience by providing clearer navigation paths. The current navigation menu will be more suitable for mobile version. 

2. Favicon image 

A favicon is a powerful branding tool seen in browser tabs, bookmarks, and search results.  You should add favicon to enhance your brand visibility and professionalism, making your site easily identifiable in browser tabs.

3. Homepage

3.1. Hero Banner

Your hero banner is the first thing visitors see when they land on your website, making it a critical component of your homepage. Consider changing to a captivating hero banner that communicates your offerings instantly, reducing bounce rates and engaging users effectively.

Here is an example for you: 

3.2. About Us Section

The About Us section plays a pivotal role in building trust and credibility with your audience. Adding this section will help you form a personal connection with your audience to differentiate yourself from competitors and foster loyalty.

3.3. Reviews/Testimonials Section

By including this section, users can view positive reviews that validate your products or services, influencing potential customers' purchase decisions positively. Displaying real experiences helps build credibility, leading to more conversions and stronger relationships.

3.4. Section Elimination

Your homepage is your online store's virtual storefront, so it's crucial to prioritize and streamline its content. Avoid overcrowding, as it can overwhelm visitors. By focusing on key sections that communicate your brand identity and offerings, you guide users effectively, leading to higher engagement.

4. Catalog Organization

A well-organized catalog is vital for a smooth browsing experience. Consider dividing it into section so that users can find what they need quickly, reducing frustration and boosting satisfaction, thus increasing conversions.

5. Collection Page Format

You should maintain a consistent format across product lines demonstrates professionalism and makes browsing easier for users, improving overall site usability. Using different formats and layouts on your collection pages can confuse users and make your site look less attractive overall.

For now, I see you have different formats, for example: 

First format: 

Second format: 

6. Product Page

6.1. Product Image Slider 

Incorporating product images into a slider reduces scrolling fatigue, allowing users to view offerings efficiently without excessive page navigation.

6.2. Product Descriptions

Organizing product descriptions into sections improves readability and decision-making for users, preventing distractions and aiding in purchase decisions.

You can follow this example: 

7. Footer

Revamping your footer by including complete business information enhances credibility and trustworthiness. Provide essential contact details and links for users, improving overall site usability and user experience.

Here is an example for you:

8. FAQ and Contact us Page

A dedicated Contact us page offers users a convenient way to reach out to your team for assistance or clarification, improving customer satisfaction and retention. Additionally, an FAQ page serves as a valuable resource for addressing common questions and concerns, helping users to find answers quickly and efficiently.

To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you creating your FAQ page, we also provide a helpdesk/ticketing system for your customer support. 

Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - Customer Support Helpdesk/FAQ app

[Elisessential]

super helpful ty so much

[PageFly-Kate]

Hi @Elisessential, 

This is Kate from PageFly - Shopify Landing Page Builder app.

You're doing a great job with your store. I noticed the clear layout, trust signals, and easy navigation during my visit.

Drawing from my extensive knowledge in eCommerce development and CRO (Conversion Rate Optimization), I'd like to offer a few suggestions to enhance your conversion rates and achieve more sales: 

1. Add favicon

A favicon is a small icon used on web browsers to represent a website or a web page. It will increase your brand appearance and make your website more professional. You are using the default favicon for any website. 

You can use your logo as the favicon to strengthen your branding factor. For example: 

2. Add a new section to show product details 

I've noticed that you have placed very detailed information about your product directly below the CTA button. 

However, I recommend moving this content to a new section below it. This change will help to focus all attention on the CTA button, which is crucial for conversion rates. Having too much information in this area can distract visitors and potentially lower conversion rates.

3. Highlight the Benefits of Your Product

Showcasing your product's benefits or key features is crucial for engaging customers. A clear and compelling presentation highlights your brand's value and encourages purchases. Here are some suggestions for your store

- Incorporate a video demonstration of your product in use in the product media.

- Emphasize your product's advantages throughout your online store. Consider a comparison section to distinguish your products from other measuring devices

- Use high-quality media. Ensure that your images, videos and gifs have the best quality. 

4.  More tips for ads

Regarding general tips for successful selling, some people might advocate solely for ads, while others suggest that developing a long-term and consistent brand is the better path. In my expert opinion, combining both ads and brand building are excellent strategies. Here are some recommendations to get started:

• Initiate with Ads: Ads are an effective and fast way to spread awareness of your brand, especially when you are new to the market. It’s important to focus on the time frame, set an appropriate period for your campaigns, and test various products/designs to identify the winners.
• Leverage Other Marketing Tactics: Once you have some winning items, shift some focus to long-term strategies. Consider investing time in producing engaging content like blog posts, SEO-optimized articles, lookbooks, and active social media engagement.
• Promote Winning Products with Ads: Continue to make ads for your best-selling products to sustain momentum and increase visibility.

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly

[Elisessential]

What do I put between the description and the cta button?

[PageFly-Kate]

Hi @Elisessential,

-> You can add the benefit bar under the CTA button to highlight the value. For example:  

[Elisessential]

Genius, ty