Why am I struggling to increase sales on my website?

[Countrydude]

Having a hard time with sales or getting any tried everything any feedback would be appreciated sometimes I think it’s just not worth it anymore. 
www.countrylifehatco.com

[AliReviews · Accepted solution]

Hello @Countrydude ,

We are AliReviews - All-in-one reviews solution to all businesses. 

We dives into your site and notice a few things you might want to change to improve your customers experience. 

1. Header tab:

- Make your header sticky to allow customers easily access to any information that they want.

- Add more categories on the header tab such as "About us", "Hats", "Tops", "Badges", etc. 

2. Product section:

- Try to set your pictures in the same line and same size to have better visualization. 

- Add a CTA buttons in every products to increase the chance of likelihood to purchase and create a better customer experience.

3. Testimonials:

Add testimonials to your site to build your brand trust and increase the chance of likelihood to purchase. You can use 3rd- party app to import reviews to your site. 

4. Pagespeed insights:

Your site speed works well on desktop version but not really good on mobile version, maybe your theme not responsive to mobile, you can consider to change it to other theme, or optimize the picture size, remove unnecessary code or apps to improve your site speed.

Hope these can help you troubleshoot your issue. If you need any further support, don't be hesitate to contact us, we always want to support merchants as much as we can. 

If you think our reply is useful, please hit the Like Button or mark this as Accepted Solution to let us know, it encourage us a lot.

Best regards,

AliReviews team.

[Countrydude]

What do you need to know

[threed]

Try not to answer PMs like that. Because selling your design services isn't really allowed on the forums, people will try to skirt around the rule and sell to you in your messages.

I have some suggestions for your store though, after taking a look:

1. Your header menu only has "Home" and "Catalog". Try adding more categories so people will be enticed to see your items. You could link to collections like "Hats", "Shirts", "Stickers", etc.
2. I got a popup on your store advertising lightbulbs in the bottom right corner, for some reason. Please check your store to make sure you haven't linked any unwanted apps, or if you have promotional popups, that they are only for products that Shopify store sells.
3. On your collections page, some items have different dimensions, so the list seems a little wonky (but that's a minimal design thing, not necessarily a problem).
4. Your Shopify Chat app doesn't have any pre-filled instant answers. If people have questions, they can use those instant answers to potentially get them answered.
5. Under "Our mission" on your footer, you still have the default text.
6. On your product page, at "Materials", "Shipping and Returns", "Dimensions", and "Care Instructions" don't have any information under them, at least for the item I was looking at.
7. You have an "Image with text" block on your product page that is blank, and also with poor contrast (white on white)
8. Your free shipping and hassle-free exchanges blocks on the product page still have the default text.
9. "You may also like" links to unrelated products on different websites. This seems sketchy imo and could be off-putting to customers.
10. Your homepage main image is really big, and you have to scroll down to see any products. You could try making it smaller.

[Countrydude]

Thank you

[AliReviews · Accepted solution]

Hello @Countrydude ,

We are AliReviews - All-in-one reviews solution to all businesses. 

We dives into your site and notice a few things you might want to change to improve your customers experience. 

1. Header tab:

- Make your header sticky to allow customers easily access to any information that they want.

- Add more categories on the header tab such as "About us", "Hats", "Tops", "Badges", etc. 

2. Product section:

- Try to set your pictures in the same line and same size to have better visualization. 

- Add a CTA buttons in every products to increase the chance of likelihood to purchase and create a better customer experience.

3. Testimonials:

Add testimonials to your site to build your brand trust and increase the chance of likelihood to purchase. You can use 3rd- party app to import reviews to your site. 

4. Pagespeed insights:

Your site speed works well on desktop version but not really good on mobile version, maybe your theme not responsive to mobile, you can consider to change it to other theme, or optimize the picture size, remove unnecessary code or apps to improve your site speed.

Hope these can help you troubleshoot your issue. If you need any further support, don't be hesitate to contact us, we always want to support merchants as much as we can. 

If you think our reply is useful, please hit the Like Button or mark this as Accepted Solution to let us know, it encourage us a lot.

Best regards,

AliReviews team.

[PageFly-Richard · Accepted solution]

Hi @Countrydude ,

This is Richard from PageFly - Shopify Page Builder App. I'm sorry to hear that your store is facing a difficult time. However, please don't lose hope as we can work together to find solutions. In light of this, I'd like to offer some recommendations for improving your homepage to boost sales.

1. Reduce the hero banner height

Although your hero banner appears impressive and of excellent quality, it has a considerable height that requires visitors to scroll all the long way down to access the CTA and explore further, which may present a usability issue.

2. Add more information to announcement bar

It can be seen that your announcement bar has only welcome message. You can consider adding more information about discounts or any promotion campaign of a store.

3. Make the header sticky

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and the most useful way to access the necessary information for the customers when they reach your website.

To improve the ease of navigation for your visitors, you might consider incorporating additional categories that can help them better explore and locate your products.

4. Item Alignment

The product lists are not well - aligned with each other since some product media have longer height than others.

You can make them align in one line to make the site more professional.

5. Testimonials

Having a customer testimonial section can be enough to earn the trust of your visitors. The more testimonials you have, the more your visitors will assume that you must be a trustworthy brand. For that reason, I suggest you should add a section to display the testimonials of your past customers.

For examples:

6. Make a favicon

A Favicon can help to identify your brand name to your customers and make your pages look more professional.

Having a favicon for your store will make your store unique and help customers easily recognize it.

7. Showcase your Instagram or other social profiles

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.

I hope that you will not lose motivation or perseverance in the face of any challenges or obstacles.

Good luck and have a nice day!

Best regards,

Richard | PageFly

[flareAI]

Hello @Countrydude,

This is Gina from flareAI app.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Replace the Our mission theme placeholder in the footer with your store's mission.

4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. Add social media for the store to increase the traffic. Having social media for the store will help increase the traffic.
6. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
7. Try to maintain the same image size while listing all products.

8. Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
9. Add About Us page which is a reflection of the purpose and personality of the business.
10. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

11. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
12. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
13. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
14. Add Contact Us page for better customer interaction. Also display store's contact info like phone number, email address, and office address in the Contact Us page.
15. Add the related content in the product page placeholders

Let me know if you have any questions.

Gina