Thanks, @Stef0612___
Here are a few suggestions that I have for you on how you can improve the overall look of your store. When it comes to selling beauty/design products, you want to think long and hard about what type of audience you want to attract (age, gender, interests, income, etc). From there, you can lay down the groundwork to create a reputable and attractive brand for your ideal audience.
If you are unsure what exactly the definition of a brand is or how you can build a brand from scratch, this article is a must. It is going to teach you how to build your own brand in 7 actionable steps. Setting aside an afternoon or evening to jot down some high-level details on this subject will go a long way. It will help you create a blueprint that will ultimately drive all your future business decisions.
Once you feel like you have clearly defined your brand goals - I recommend checking out this article called "What is a Buyer Persona". This will allow you to portray your brand in a way that resonates with your ideal audience. This will entice them to buy from your business. This is another exercise that if you just take a few hours out of your time to commit to, it's going to be extremely helpful.
Lastly, when all the above is taken care of, you can begin analyzing your website's functionality, design, and discoverability (SEO, advertising, etc) to make the experience better for your visitors.
Take what you've learned in the previous two exercises to help drive these decisions. I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great-looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out!
If there is anything else I can help you with, please let me know.
Dirk | Social Care @ Shopify
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