I need feedback on my website. I'm not quite sure what the issue is. I've added apps such as Privy, SMS Bump and Upsell. Just to name a few. A few customers made it to checkout but abandoned their cart. Please take a look at my website. lovemescrubs.com
I just had look into your website, It's looking good. I observed few points on your website, I hope those are helpful for your website.
-> Under Cart page you can try to add ajax calls for update cart without showing a "UPDATE CART" button.
-> You have sales or not! you can regularly post your product related video's or posts into social media pages, it will help increasing of your followers you can convert your followers to customers by giving discounts.
-> And You can begin giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
Hope the following suggestions will help you
It's PageFly - Shopify Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that these comments can be somewhat beneficial to you in improving your site performance. But first, you can check out this article on Conversion Rate Optimization Best Practices.
1. Image with Text Overlay. I see that you're having a banner as the primary object when first enter the store. However, as the Banner has a lot of colors, having a typographic font would make it easier for the visitor to focus on 1 thing, they wouldn't know whether you should look at the text or the image, causing the ineffectiveness in catching the attention. Also, you might want to change the color and have some border/background/reduce background brightness to identify a primary part in this Hero Banner.
2. Add more Animation to the Collection List. The goal of Collection List helps customers understand what type of products you currently have in your store. You should make it live live and informative by adding multiple Hover Images or CTA buttons to navigate the customers to view the collections as the Collection Title does not really tell much about what's inside and I don't find it worth clicking.
3. Shipping and Returns and Contact Us should be left in the Footer of the page so that they can reach to it any time they want.
II/ Collection Page
1. Make the Price more appealing.
2. Add Secondary Hover Image. This will help your customers understand more about the products regarding sizes and from different angles.
3. Use "Add To Cart" instead of "Select" because this word confuses me as if I click on it, it will link to Product Page or it will be added to cart?
III/ Product Page
1. Align Buttons
2. Avoid using Tab as it has been proven that users usually disregard other tabs when browsing from top to bottom.
Overall, this is a nicely put layout and you must've invested a lot of time and effort into this. If you need any changes, you can always opt for PageFly Page Builder to build more customized and high-converting website. If you find this comment helpful, please give it a like and mark as solution. Wish you all the best!
Sorry to hear that your conversions aren't where you had hoped. I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
I’d recommend replacing your banner photo with one that fills the entire width. You can find high quality stock photos for free from the sites we list in this video:
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment.
Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. You have product names such as “8470 Peaches Raglan Top” and “8706 Peaches Flat Front Pant”, the issue here is that a person trying to find this type of product in Google is not going to type “8470 Peaches Raglan Top” or “8706 Peaches Flat Front Pant” into the search bar. We created a video walking you through how to do your SEO that you can watch here:
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information. (This could be where some of your abandon cart's are coming from).
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:
As you know, scrubs can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a scrub top or pant in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
I’m developing an app that can hopefully help with this. Clearly, abandoned carts prevent you from getting sales. I’m creating a “universal” cart to let shoppers retain their items and finish checkouts more frequently, while also reducing checkout friction. You can learn more here: http://crosscart.io.
If you join the email list, I will reach out to chat a bit more, and I can also add you to the first group of beta users. Thanks, and best of luck with your business!
Hello @Lifeisgood80, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.
- The first fold of the website should always have a call-to-action button 'Shop Now' on it - And here’s why; in most cases placing the CTA above the fold works wonders for your campaigns.
- On the product page, add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.
Add these essential customer engagement tools to your store:
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email addresses. You can send back in stock and price drop alert notifications to bring customers back to your store.
- Add loyalty rewards program- Start giving loyalty points on activities like on signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increasing the retention rate.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store you can install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.