Why are my sales low despite high visitor traffic?

[person3]

Hello, I have had my store for about 4 months now... I have had over 1,000 visitors... But less than 10 sales.... I want to change the way my reviews show up. I want them all in one spot where visitors can easily see them... But other than that... I don't know why my sales are so low.... Can I please get some advice?

NaturesEmbraceSoap.myshopify.com 

[PageFly-Garcia]

Hi @person3 

I’m Garcia, an CRO expert at PageFly Page Builder!

I took a peek at your store and have some friendly suggestions that could give your sales a boost!

HOMEPAGE

1. Add favicon to your website

A favicon (that tiny icon next to your URL) is like your store's signature handshake. It helps with brand recognition and trust. Adding one is a breeze – check out the Shopify Help Center for a quick how-to!

2. Add more sections for your homepage

Your homepage is clean, but right now it's like a blank canvas.  Let's tell a story about why people should shop with you!  Consider adding sections that showcase your:

• Hero Banner: Grab attention with a captivating first impression.

You can take PageFly premade template - Smartness Mother’s Day as an example

• About Us: Introduce your brand and connect with customers.

You can take PageFly premade template - Ella as an example

• Benefit Bar: Highlight what makes your store unique and valuable.

You can take PageFly premade template - Emerald as an example

• Testimonials & Social Proof: Showcase happy customers and build trust.

You can take PageFly premade template - Eden Mother’s Day as an example

COLLECTION PAGE

1. Add dropdown menu for categories in menu header

Adding a dropdown menu for categories in your header makes navigation a breeze for customers, especially on mobile.

PRODUCT PAGE

1. Add more images for each product

More high-quality images from different angles will help customers visualize your products and make informed decisions.

2. Make the product page rich of information

Let's beef up those product pages! Consider including:

• Clear and concise descriptions highlighting unique selling points.

You can take PageFly premade template - Crystal Mother’s Day as an example

• Detailed product specifications (like ingredients, how to use the product, etc.).

You can take PageFly premade template - Crystal Mother’s Day as an example

3. Adjust font size for text

Make sure your product descriptions are easy to read by adjusting the font size for both desktop and mobile users.

PROMOTION

Prepare for upcoming holiday sales

With Mother's Day around the corner, your store has amazing gift potential!  Here's how to leverage the occasion:

• Mobile responsiveness: Ensure your website is mobile-friendly for seamless browsing on any device. 
• Product list:
• Feature special discounts, bundles, or gift sets prominently on your homepage to grab attention and encourage purchases.
• Create curated gift guides or product collections tailored to different types of moms or interests. This will help customers find the perfect present in a snap!
• Countdown to Conversion: Spark urgency with countdown timers or limited-time offers, encouraging customers to shop before Mother's Day arrives.

Hope it helps! 

Cheers,
Garcia 

[MooseDesk]

Hi @person3 ,

Thanks for reaching out to the community. This is MooseDesk - An ideal Helpdesk Solution that aligns perfectly with your Start-up.

Firstly, congratulations on your new store! Your store looks stunning. I can tell you have put a lot of effort into building it.

However, it's not uncommon for new stores to experience a slow start, especially within a few months. To improve your store and make it more convincing to potential customers, I have some recommendations for you. Please kindly check them out:

1. Home Page

• Add Hero Section: Having a hero section for your online store is crucial because it serves as a visual introduction, creating the first impression of your brand and products. Some crucial components I suggest for you to include in this section are:

- An appealing design image/video: Use a high-quality image or video that showcases your products or brand story.

- Include a concise tagline or value proposition that communicates the unique benefits of your lip balms. For example, "Nourish Your Skin Naturally" or "Moisture That Lasts All Day."

- Include a prominent call-to-action (CTA) button that directs visitors to shop your products

Here's a good example for your reference:

• Add Brand Story Section: Sharing your brand story can build trust and credibility with potential customers. When people understand the passion and purpose behind your products, they're more likely to trust your brand and feel confident in their purchasing decisions. Take a look at this example below:

• Add Heading for Product List: I've noticed that this section lacks a heading. Don't forget to add a catchy heading to captivate visitors' attention and increase your website's engagement. Some suggestion you might consider: "Featured Products", "New Arrivals", "Best Sellers"

• Add Customer Review Section: I suggest that you should having customer review section to enhance the credibility and authenticity for your store

•  Add Instagram Feed: I recommend adding an Instagram feed to showcase your highlighted products and compelling stories. This will encourage visitors to interact with your website by exploring dynamic and visually appealing content, which can be an effective way to drive traffic to your social account. For example: 

• Redesign layout for your Collection: You might consider arranging your collections in a clean and organized grid layout. This allows visitors to quickly scan through the different collections and easily find what they're looking for.

2. Product Page

• Add Description for Product: I've noticed that some of your product pages lack product descriptions. I recommend providing essential information such as ingredients, formulation, scent, texture, and any special features or benefits. This information helps customers understand what they can expect from the product and whether it meets their needs.

• About "You May Also Like" section:  It might be helpful to customize your current product prices for better alignment. A well-organized layout is crucial to help your site look more professional.

3. Support

Last but not least, don't overlook the importance of customer support for your new online store. It's essential for ensuring a positive shopping experience!

I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contain FAQ like this with MooseDesk: 

• Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - All-in-one Shopify Helpdesk App 

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1.Announcement bar should be more highlighting.

2.Favicon Missing 

3.Wishlist Missing
4. Social media Icon missing

                                  You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Home page is incomplete without the banner image with various call to action buttons.

1.Add Featured Products Section with Add to cart button. 

2. Featured Products / all Title should be Optimized and Seo Friendly 

3.Add Meta Description for all Products.

4.Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales.

5.Add Trust Badges on Your Home Page 

6.Highlight the USP of your Products or services.
7. Add a Lead magnet section on Home Page
8. If Possible, add Instagram Feed on Home page.
9. Add Sticky Cart Icon on Home Page.

10.Footers must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Add Featured Product / Collections Section like this. 

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout.
- Add Trust Badges below add to cart or Buy now Button
                 

Conversion rate optimization Strategies:

1.Include user generated content like Facebook Instagram or google review to generate the trust of the client.

2.Time reservation on the cart page to increase the average order value.

3.Introduce various discount coupon codes to attract the customer.

SPEED Optimization:

1. Your site might be in need of Optimization too. As per Google Insights, your site scores 52 which means that attention is required here. A well-optimised site rates 60+. This affects your SEO ranking and decides how many customers/visitors view or find your website. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.