So I have been running some ads generating a decent amount of traffic for my budget (300+ visitors per day), but I have not made a sale yet. I am a little confused as to why and was hoping someone might point me in a positive direction. I have been trying to work on my page speed a bit and I think I have improved that, and I have already retargeted my ads once and will probably be doing so again. Most of my site visitors never leave my homepage. They browse around it for about 20 seconds and then just leave. Any advice and feedback is greatly valued. My store is called Aerobeads.
I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked your store and I have some feedback on it, and I hope it helps.
Add Sticky Header
I would suggest you use ONE sticky header. A sticky menu header helps customers to reach out to the menu and access the menu anytime they want.
Add hovering effect
It would be more enjoyable if you add a hovering effect on your product images, it urges users to click on your image.
Promotion should be announced right from the moment visitors enter your page. Popups or one slide on the banner slide show will make sure your client will not miss your sale.
Chatbox and Testimonials can be added to your homepage as well. Customers will feel more engaged in your store.
The information provided through product descriptions is an essential element for most users in the process of finding a suitable product. It should be eye-catching and attractive. Otherwise, it will make customers tired and skip the details. Consequently, that might cause troubles for your business.
Subdivide Long Product Descriptions with Sections and Headings
Use block text and bullet point
Use Delivery Date
Once a purchase decision is made, the buyer is excited to get your product on their hand as soon as possible. When viewing “Standard Shipping — 3 business days. Get it by April 4th”, visitors get the urgency to make the purchase.
Customers get hesitant to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.
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@Ryan371 the first thing that jumped out at me was an unbranded site. I would first get a professional logo created then work on branding (logo, graphics, messaging to explain why people should buy from you instead of another store, what is unique about your brand, etc).
Home page is a good home base but for your advertising I would try directing users directly to your product and collection pages. People generally don't take the time to browse a lot of pages on your site, but if they click an ad they're an interested buyer so send them to the product pages.
Add an About link in your header navigation, and style that page with some personality and more brand focused, rather than a general "high quality good customer service at affordable price" description. Add some pictures if you can, and be a brand. Those are keys to be successful if you're reselling products. People want to purchase from brands and have experiences... if they just want good customer service and affordable prices they would go to Amazon.
Hope those give you some ideas to bump up the branding.
Your website looks great still need few suggestion to convert traffic into sales.
Many stores use customer testimonials on their website to provide social proof by way of demonstrating success. Testimonials come directly from customers and serve as an effective marketing method for several different reasons.
As per promotion try to implement reward feature
Here are benefits of a reward program
1. Improves customer retention
2. Increases customer lifetime value and repeat business
You can offer rewards for customer through Registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more. Try to implement this feature to increase traffic.
Wishlist for later icon is usually displayed on product lists, product pages, cart and in account details to help browsers save products for buying later. It helps in promoting by sending mails about there Wishlist product to drag there intension towards favorite product.
Try to implement social login feature.
Hey @Ryan371, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify and hope that my sharing will help you improve your store performance:
- You need to work on the flow of the homepage. After a banner image, display the collection and give product recommendations by personalizing the customers' browsing experience then add a blog section.
- Add a review carousel on the homepage. It helps in building trust with other visitors.
- Add a review section on the product page as people read reviews before making a purchase.
- Your store lacks customer engagement and you need to maximize the engagement in your store if you want to drive conversions.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app.
P.S- Free plan available.
Sorry to hear that you've been spending on ads with no return. When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
Although it's great that you are drawing attention to what a purchase goes toward, I would recommend showcasing your products in the photo instead of the biking fundraiser. For a first time visitor, they don't know what it is you sell so it's important to show them, That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
As you know, bracelets can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a bracelet like yours in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
You have your products named things like “Grove | Kingwood & Blackwood” and “Kingston | Green Serpentine & Dark Sandalwood”, the issue with this is that anyone trying to find a product like yours in Google is not going to type “Grove | Kingwood & Blackwood” or “Kingston | Green Serpentine & Dark Sandalwood” into Google, they would likely search something like “gemstone and wood bracelet” or "wood stone bracelet" so it’s very important that when you are writing your product titles and description that you keep your SEO in mind so that you are showing up in search results. We created a video walking you through how to do your SEO that you can watch here:
Your main issue is you need sales so here is what I would do if I was in your position.
I’d start local.
I’d connect with other small handmade businesses in my area and ask if they want to collaborate to put together gift baskets. You’d add one of your products, they might add a candle or a handmade card, another person might add a bath bomb, etc.
I’d post online to local community Facebook pages, marketplace, join any handmade groups, etc. If there are online markets I would join them and definitely in person when they are up and running again.
I’d also approach local gift shops and flower shops to see if they are interested in carrying a selection of your products or collaborating with you.
With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code:
You could also offer incentives such as free local delivery:
If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store.
Another thing you could do for marketing that would help you expand outside the local umbrella is to create videos of you making your products. You could either make them tutorials, teaching others how to make your products, which could potentially lead to a different type of income for you (a course) or you could do a voiceover and talk about something you are passionate about that will resonate with your target audience. This can be tips and tricks, something about you personally or etc. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get adsense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns adsense money by allowing YouTube to place ads in his videos.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
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Best of luck!