Why are sales falling flat in my online store?

[AthApothecary]

I have have been working this shopify store for 2 years now. Putting a lot of effort into growing it. Mostly learning as I go. It has shown signs of growth, but long story short it is growing at a very slow pace. In fact, over the last 4 months sales have fallen flat. I have also seen a much increased number of add to carts that bail. I have tried a lot of the recommended things to increase sales with blog posts, calls to action through out, and started running google ads over a month ago. None seem to be helping. Any advice  or guidance to help get out of this rut would be greatly appreciated. 

website

www.athletesapothecary.com

[Theunawakened]

Personally I would add more reviews if I was you! at least 30 minimum..

[AthApothecary]

Working on that. Just switched to judgeme so we can get reviews in email. Thank you for the advice

[biznazz101]

There are small things that could be improved, but overall the store does look good. My recommendation would be to use a social media platform to promote your product VS the google ads you are currently running. Facebook/IG or Tiktok would probably work well for your products. I would hire an expert to create and setup your ad campaigns, that is the best way to get results.

Hope that is helpful!
@biznazz101 

[AthApothecary]

Ok. I have tried FB ads a couple times, hiring different "pros" to set up. Didn't have any luck and felt it was a waste of resources. Could be I just hired some bad eggs, or bad timing. Perhaps the third time is the charm. Thank you for the advice!

[MooseDesk · Accepted solution]

Hi @AthApothecary,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Overall, I think your page looks really great in term of designs and I can tell you have put a lot of effort into building this. However, I have some recommendations to make it become a high-converting page.

1. Adding more promotions and conversion boosters

One thing I noticed when scrolling through your store is the lack of promotions, discounts or any factors that might urge your visitors to make the purchasing decision. People might think: "Hey this store looks great and the products are quite helpful but do I need them now? I'm just gonna bookmark this and check back later." 

To avoid this situation, I suggest adding some promotions programs along with some boosters like countdown timer or bundle sales. More importantly, the best place to highlight them is your hero banner. Here are some good examples:

2. Product add-to-cart section

I can see that you have listed the products that you are selling and the followed up checkout page. However, they does not look quite appealing to urge the visitors to make their decision right away. My advice here is to add a Featured Products section for them and add the Product add-to-cart section right on your homepage.

Here is an example:

You can select your best-selling product and highlight it with product descriptions, value propositions, price & promotion and add-to-cart button.

3. Guarantees

People tend to trust businesses that are transparent and willing to share their brand policies. Here are some guarantees that you can show to your customers (depending on how your business operates).

4. FAQ

Customers tend to have a lot of questions, most of them can be answered by a simple FAQ (frequently asked questions) section. A well-written set of FAQ can build trust, confidence and make your customers feel more secured to make the purchasing decision. For more tips to create FAQ sections, you can refer to this useful blog from Shopify.

Example:

5. Customer Support

Last but not least, when Customers are not able to find answers from the FAQ section. they will definitely look for a way to contact your support team. I can see that you have already set up a Contact Us/Support section so if you are looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business. 

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So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you! 

[AthApothecary]

Thank you MooseDesk, that is a very helpful response. Going to work on integrating those insights. I greatly appreciate the detailed response.