Why are there many visitors but no sales on my boutique website?

[DeeLee]

Robbiandangelboutique.com                                 Hi.     I’m advertising on Facebook and instagram with sponsored ads.   Getting tons of likes followers comments and website clicks.   I’ve had almost 2000 visitors and only one sale.   Can I have some criticism?  What am I doing wrong.  My store is Robbiandangelboutique.com link above

[Ollie · Accepted solution]

Hey @DeeLee.
 
Thanks for reaching out. 
 
I appreciate that you have included your online store URL for us to explore! Looking into your store, I noticed that you are using an image banner as the first section on the homepage. What do you think about changing this to a slideshow section to allow you to showcase more of your products? This is a great way to strengthen your brand and allow your visitors to learn more about the products without having to scroll. For example, you could include your best seller or favorite products in the slides. 
 
Add more social media icons to the footer of the store. This can provide your customers with security about making a purchase - knowing they can reach out to the business across multiple platforms. You can add or update the social media icons by navigating to the Theme Settings. 
 

 
You could potentially add Product Reviews to your product pages to allow your customers to share their thoughts and feedback with others. This is a great way to allow customers to encourage each other to make a purchase. 
 
Let me know what you think and if you have any questions.