Why are there no conversions despite high visitor traffic to my nutrition store?

[vierisid]

Dear all,

I have a small business in the nutrition market. I have opened a shopify store for it and I think it is designed quite well but Idespite running google ads I have 0 conversions yet. The store url is www.restolaunch.co.uk it would be appreciated if someone could take a look at it and tell me what they think of it.

Thank you.

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1. Announcement bar Missing for Special announcement or promotion.
2. Social media Icon missing.

3.Desktop navigation is missing.

                                                                                                    You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.
1. Add featured products on the home page.

2.Featured Products / all Title should be Optimized and Seo Friendly 

3.Add a featured collection on your home page.

4.Add sticky add to cart button on home page collection features.
5.If Possible, add Instagram feed on the home page.

6.Highlight the USP of your product or service.

7.Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges below add to cart or Buy now Button 

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping.

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 39 which means that attention is required here. A well-optimised site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[MooseDesk]

Hi @vierisid,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up 

Congratulations on your new store! I can see you have put a lot of effort into it. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for a better customer experience, if you don't mind taking a look.

1. Homepage

Provide clickable images for this section:

Your images look really appealing and they will encourage your customers to engage more with your website. Therefore, I suggest linking these images to a product page, where you can display even more information about your products.

2. Product page

Make the font size bigger

The bullet point font size is a bit too small to read, which makes your customers easily ignore the important features of your product

3. Add Customer Support section

Don't overlook the importance of customer support for your new online store. Being available whenever customers need you the most can help drive more conversion to your store. You can add a help widget to the bottom right corner of your website like this:

I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contains FAQ like this with MooseDesk:

 

• Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

—

 As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[4CG3B]

Chi la fa, l’aspetti.