Why are visitors not converting to customers on my online store?

[shopELD]

I have users visiting my store, but not converting many as customers. 

Would appreciate any feedback: shopeverylastdetail.com

Thank you!

[Ollie]

Hey @shopELD.

Thanks for reaching out.

I appreciate that you have provided your online store URL for us to explore!

Looking into the URL, I noticed that you are using the announcement bar to inform customers of your ongoing sales and free shipping offers. That is a great way to get your customers browsing through the available collections.

What do you think about including a slideshow section as the first section on the homepage? As this will allow you to strengthen your brand by adding your best sellers or favorite products to the slides. It can encourage a purchase and allow your customers to learn more about the business without needing to scroll.

You have a lovely store, by the way! You could also provide your customers with security about their purchase by allowing your customers to share their Product Reviews. It can also provide new visitors with business legitimacy seeing that customers can share their experience.

Let me know what you think and if you have any questions.

[PageFly-Richard]

Hi @shopELD ,

This is Richard from PageFly - Landing Page Builder App. Nice to talk!

I just walked around your store and have some suggestions to improve it. Hope it helps!

Home page

1. Make the page attractive at the first-time visit with hero banner

You know, the hero banner is the first thing visitors see upon entering a homepage. So it should be good enough to keep theme stay on homepage.

The hero banner is usually used to deliver important information and messages to the audience.

A hero banner that works is the one that is attractive and helps visitors understand what kind of product you provide. 

For your website, you can choose a better hero banner with a clearer message on it. If you have a collection for St.Patrick's Day, you can also promote it on hero banner. I see you have a CTA button that links to this collection but it's now quite lackluster. People could easily ignore it.

2. St.Patrick's Day collection

When I see you have a collection for St.Patrick's Day, I thought I can get some deals from it. But nothing.

So if possible, you can add discount for products in this collection. This helps increase conversion rate and get sales for your store.

3. Product list

I'm curious about this product list section on your page because it shows there with no title.

I think it would be better if you show a product list for sales product or best-seller products, or arrivals there. It would help attract visitor’s attention better.

4. Add spacing between different layouts

Sections on your homepage are so close now. You should add some space between it to make the page layout look clean and easy-to-scan.

5. Add reviews/ testimonials

People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! 71% of consumers stated that they trust the reviews and make up their minds faster thanks to good reviews. So you should add testimonials/product reviews to your store.

Product page (products/st-patricks-day-mini-banner-set )

• Product stock alert should be moved to the higher position to make it more visible to visitors. This element is quite important in creating FOMO effect that engages visitor to buy quicklier.
• Make the product price more prominent
• Add more product photos if possible
• Add bundles products to upsell right on your product page

Above are all of my comments. Hope that some of them are helpful to you.

Happy selling.

Richard | PageFly

[shopELD]

Thank you for reviewing and providing feedback Richard. It was very helpful and appreciated! I'll definitely be taking your suggestions into account and updating a few things on my homepage. Thank you!

[PageFly-Richard]

@shopELD You're utmost welcome. I'm glad that I can help 😊