Why are visitors not making purchases from my online store?

[Janonfx]

My store gets over 300 visits a day but it seems no one is buying things. Can someone pls look at my store and tell me the problem. jancosmeticsonline.com

[biznazz101]

Well I don't know where your traffic is coming from and that could factor in I guess, but first impressions:
When I see the store URL I think cosmetics products but the first thing you see when you land on the page is clothing items and not cosmetics, although most people would figure this out on their own for conversion rates I'd say swap the two columns so the one below with cosmetics show first, more likely to get products into carts in my opinion.

Also, your "home" page is essentially the product page and your "products page" is more like a home page. So I'd swap them on the navigation menu so that it's easier for customers to get around and they'll better understand your store. Also consider adding a way for customers to contact your store, many times buyers want to confirm just one minor detail before making their purchase, dont miss out on these sales! Email sign-up is also key for growing store and converting people into customers.

Also, just given the product category your selling in and many other factors, I would consider removing the bible verse at the bottom of the page. No offense to anyone's personal beliefs but it will certainly put many potential customers off unless your brand is heavy based around or influenced by religion which doesn't appear to be the case given the design. If you'd like additional help don't hesitate to reach out. Good luck!

[Rayshuggs]

Hey there @Janonfx I have a couple suggestions I believe you could find useful. 
1) Firstly, you can gain more trust from your customers through the use of a FAQ page. This page would help provide peculiar answers to help give customers clarity on a wide variety of questions.

2) You should consider bundling products together as a way to boost sales. For example, rather than selling the winter singles shirts separate from the lip balm in all cases, you could consider pairing some matching ones together and selling them at one product price. For this, the Bundler Product Bundles App is a goldmine tool as it makes anything that has to do with creating or altering already existing bundles 100 times easier. You can install the app here https://apps.shopify.com/bundler-product-bundles 

[PageFly-Richard]

Hi @Janonfx 

This is Richard from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below and hope that you can consider them to improve your site.

1. Add hero banner in the homepage

Hero banner is usually the first thing that visitors see when they arrive at your homepage, and it plays an important role in creating a good first impression. Therefore, you should create a hero banner and make it prominent to grab attention, convey the brand message, set the tone, establish credibility, and encourage action. You can check this example below:

2. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page.

3. Add favicon to your homage

Favicon will help your visitors locate a web page more easily. It also plays an important role in conveying trust about your brand.

4. Add testimonial - customer reviews

When you go live and have sales, you can add Testimonials. Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:

5. Add section about your brand story

A brand story improves customer understanding of your company and gives your store a more polished appearance. When you present your brand story, it's also an excellent approach to introduce yourself to the buyer, explain what you sell, and create an emotional connection with the customers.

Hope my suggestions will help you improve your store and increase sale

Warmest regards,

Richard | PageFly 

[AliReviews]

Hello @Janonfx ,

We are AliReviews - All-in-one reviews solution for all business.

We dived into your site and have seen what you did was amazing, but there is a few things we noticed that you may want to change to create a better customers experience.

1. Sticky header:

Make your header sticky will let your customers easily access to any categories that they want while scrolling through your site.

2. Unclear text:

Your text in this section quite hard to read, you can change the color text to another color to make it stands out.

3. Product page:

Your products page seems confusing, people can mistaken between your homepage and product page, you can switch it over, or re-design these pages. 

4. Pagespeed Insights:

Your site speed perform excellent on desktop but not really good on mobile, maybe your theme is not really responsive to mobile version, try to change it into another theme that responsive to both version or optimize your images files, remove unnecessary codes and apps.

Hope these can help, if so, please hit the Like Button or mark this as Accepted Solution to let us know, it encourage us a lot.

Best regards,

AliReviews team.