Why aren't my products selling on my online store?
This is Richard from PageFly - Landing Page Builder App.
I have checked on your store, and am quite impressed with the professional vibe from your store. It must have taken you lots of time and effort on this store - great work!
If you don’t mind, I would love to have some comments on your store, hopefully it can help you boost your conversion rate
1. Product page
- Use color swatch instead of label variant: For color variant, having color swatch will give visitor a better visual experience of the real product, thus encouraging them to purchase
- Add star rating to the first section of the product page: Your product is a low-price product type, which means they can purchase it from other brands as well. Why should they buy it from your store? Having star rating right under the product title will increase your trustworthiness and eventually increase conversion rate as well
2. General
- I’m not sure if the support email is placed here on purpose, but it’s out of header layout which makes it look like a bug. For support information, I suggest you add it to the footer - this is where visitor will search for when they need additional information
3. Home page
- Have Add To Cart button or Quick Buy button: These call-to-action buttons will help encourage visitors to purchase directly from homepage, without the need of being redirected to product page
- Focus on 1 product at a time: It’s a good choice to use GIF images; however, if all GIF images are displayed at the same time, visitors will not know which one they should focus on, and end up scrolling through the page
I suggest you use still images for grid layout, and only use GIF image in section like this to draw attention better
Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.
1. Use colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
- Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
- Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
- Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.
2. Offer special discounts
Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations.
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
I hope these suggestions can be useful for you. Good luck with increasing sales for your business!
Best regards,
Richard | PageFly team
This is Richard from PageFly - Landing Page Builder App.
I have checked on your store, and am quite impressed with the professional vibe from your store. It must have taken you lots of time and effort on this store - great work!
If you don’t mind, I would love to have some comments on your store, hopefully it can help you boost your conversion rate
1. Product page
- Use color swatch instead of label variant: For color variant, having color swatch will give visitor a better visual experience of the real product, thus encouraging them to purchase
- Add star rating to the first section of the product page: Your product is a low-price product type, which means they can purchase it from other brands as well. Why should they buy it from your store? Having star rating right under the product title will increase your trustworthiness and eventually increase conversion rate as well
2. General
- I’m not sure if the support email is placed here on purpose, but it’s out of header layout which makes it look like a bug. For support information, I suggest you add it to the footer - this is where visitor will search for when they need additional information
3. Home page
- Have Add To Cart button or Quick Buy button: These call-to-action buttons will help encourage visitors to purchase directly from homepage, without the need of being redirected to product page
- Focus on 1 product at a time: It’s a good choice to use GIF images; however, if all GIF images are displayed at the same time, visitors will not know which one they should focus on, and end up scrolling through the page
I suggest you use still images for grid layout, and only use GIF image in section like this to draw attention better
Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.
1. Use colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
- Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
- Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
- Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.
2. Offer special discounts
Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations.
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
I hope these suggestions can be useful for you. Good luck with increasing sales for your business!
Best regards,
Richard | PageFly team
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