Why can’t I get consistent sales?

[itsmellymel]

I don’t know if I’m doing something wrong with my site or my marketing process. I started runnings social media ads and the last few days I’ve received 500+ site visits per day. Sometimes up to 40 live visitors at a time. Yet I’ve received 0 sells from this traffic. Maybe 1-2 added an item to the cart but they didn’t get far enough for the abandon cart automation to kick in. I do have a landing page and when I look at the analytics potential 1/3rd don’t go past the landing page (I’ve accepted that risk). I don’t know what else to do. I’ve set up all the google settings with the SEO, ad managing, business manager, site indexing etc. 

https://shopthecollec.com 

[Wayes_team]

It’s great that you’re driving consistent traffic to your site! However, if you’re getting 500+ visits per day with no sales, there are a few key areas to analyze:

Steps to Improve Conversions:

1. Check Traffic Quality – Are your ads reaching the right audience?

2. Optimize Your Landing Page – Is it engaging and leading visitors to explore further?

3. Review Product Pricing & Offers – Are you competitive? Offering incentives?

4. Build Trust & Credibility – Do you have reviews, trust badges, and clear policies?

5. Fix Checkout Issues – Are there unexpected costs or complicated steps?

6. Use Retargeting & Follow-Ups – Are you re-engaging visitors who didn’t buy?

🚀 Send me your landing page & ad targeting details, and I’ll help you pinpoint the exact issue!

And you can also reach me on FB- Oduwale Isaiah or WA- +2347040530927

[itsmellymel]

Thanks for the feedback!

[wo]

The website is quite interesting. However, I didn't see some necessary information for buying clothes. I don't know the material and size standards of these clothes. The clickable area of ​​the cancel button on the shopping cart page is too large, and I accidentally deleted the products in the shopping cart. There is no quantity selection.

[itsmellymel]

Thanks for the feedback! I didn't consider that chance of accidentally deleting the cart due to size. The no quantity selection is intentional.

[itsmellymel]

Nope! all feedback welcome

[Promer-Alena]

Hi @itsmellymel 

Beside implementing marketing activities to attract customers. but have you ever tried auditing your store? Honestly, I think this is also a way to find potential problems killing your conversions!

Here are my thoughts about your store:

• Your current navigation menu includes items like "00 - CATALOG" and "01 - STOLEN GOODS," which might be unclear to new visitors. Consider renaming these to more intuitive labels like "Catalog" and "Featured Products" to make browsing straightforward.
• Ensure your website is optimized for mobile devices. A responsive design enhances user experience and positively impacts SEO rankings.
• Make sure your "Add to Cart" or "Buy Now" buttons are prominently displayed and use contrasting colors to stand out

Btw, I do free audit store and can give you a detailed report about your store. Maybe we can find many hidden issues blocking you sales as well as unlocking hidden opportunities. Love to connect!

[mageplaza-cs]

Hi @itsmellymel,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are some suggestions to improve the performance of your website and increase sales:

1. Adding "About Us" Section

You should make a section that introduces your business, from that you can gain trust and credibility:

• Share your story: Add a brief and engaging introduction about your company, mission, and values.
• Build trust: Mention any certifications, experience, or reasons customers should trust your brand.

Here is a reference:

2. Adding review section

Adding a dedicated review section would allow customers to share their experiences, providing valuable feedback for other potential buyers. Customer reviews not only build trust but also serve as social proof, which can significantly boost conversions. Here is a reference:

3. Improve promotional banner and section on Homepage

You should add seasonal banners (showing what you are offering) for current promotions to catch the attention of customers. 

Additionally, featuring sections like “special offer” on the homepage, make discount labels and pricing information more noticeable, can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Here is a reference:

4. Product detail page: Lack of product information 

The lack of size charts and suitable sizes might be an issue for the conversion. The product information should be in more detail. Please see the difference between yours and the reference:

I hope these tips prove useful! If you found this information helpful, a “Like” or marking it as a solution would be greatly appreciated. In case you want us to provide further support, please feel free to reach out!

Wishing you success!

[BON_Loyalty]

Hi @itsmellymel! I'm Tracy from BON Loyalty, the essential loyalty app for Shopify businesses.

It sounds like you're driving traffic to your site but not converting visitors into customers—a common challenge that can be frustrating. Let’s break down potential issues and solutions step by step:

1. Getting traffic but conversion rate is zero
Since ~1/3 of visitors bounce immediately, your landing page might be the first bottleneck. I like the idea of using a separate page to showcase your brand logo, and customers can access into the collection pages. However, this can limit many aspects you can display using an usual Homepage layout like Hero banner to display newest collection, promotions, best sellers, short tag-line to engrave your brand's identity into customers' mind. What you can do is to consider running an A/B testing: One with the current version, and the other uses a normal Homepage layout to see if the conversion rate increases.

I also notice that you said 500 visits/day with 0 sales. This suggests a possible mismatch between your ads and audience. Maybe you want to review your audience targeting and see if:
- Are you targeting cold audiences who don’t know your brand? Consider retargeting warm audiences (e.g., past visitors, email subscribers) with a separate campaign.
- Does your ad accurately reflect your landing page? Avoid "clickbait" imagery or copy that attracts window-shoppers.
If you’re selling a niche product, platforms like TikTok/Instagram may require more educational content before driving sales. For this matter, I recommend you run a small retargeting campaign (e.g., people who viewed a product but didn’t buy) with a discount.

2. No trust badges
While I was trying out your online store, I noticed that there was no reviews or testimonials being shown elsewhere. This is essential for such a new business like yours, since social proof is critical for customers making their first purchases with an unfamiliar brand. You should also consider putting badges for guarantee, quality assurance and shipping to enhance customers' trust.

3. Problems with product description
Making a nice website can attract many visitors, but what make them stay and become your customers is your products. Displaying your products nicely is essential, but the way you promote them to your buyers play an important role in converting traffic to sales. Currently, your product page is missing some essential elements:

- No Size Guide: I can see that all products have variants for size, but there is no size guide to know exactly Essential for apparel—add a chart or link.
- Weak Product Description: Focus on benefits (e.g., "Oversized fit for effortless streetwear style") instead of vague terms like "IMMINENTLY EMBOLDENED."
- Missing Visuals: With apperal, customers often love to view images of the product to get the most detailed grip of the items. Show multiple angles, close-ups, and a model wearing the item will enhance the add-to-cart rate.
There are also some clutches in your Product pages that prevent a smooth experience:
- COMING SOON" Items: These clutter the page and frustrate shoppers. Move them to a separate "Coming Soon" section

- No Filters/Sorting: Customers can’t filter by price, category, or popularity.

If you’ve optimized all of the above and still see 0 sales, the product/market fit might be off. Consider validating demand with pre-orders or a Kickstarter campaign. Looking forward to hearing good news from you!

Best,

Tracy