Why is my checkout rate lower than my add to cart rate?

[Isakeve08]

Hey! My reached checkouts are low compared to my add to carts.

any tips? https://valorique.com/

[Isakeve08]

Also tips on adding more trust to the website?

[Thomas609]

Hi @Isakeve08 .  Thank you for dropping your store link.  Your website looks really good actually and I do love your clothing brand.  Now I'd suggest you actually add images or pictures of people in your review section. I think with that you'd get more people to trust your brand and buy something. 
About getting sales, It's actually not something that happens overnight lol. It takes patience, hard work and being smart about the market analytics. I'll share a little bit of my experience with you.  I'm working with someone currently who had tried all forms of marketing, Facebook, Instagram, TikTok and he got lots of visitors but no conversion. We changed our products a lot of time but still didn't work. We decided to identify the root of the problem. TRUST. I think you'll agree with me that people on the internet don't buy things from sites they don't trust or people they don't know. So we decided to build trust first as a good foundation for marketing to people online. We started with posting in social media platforms, raffle draws and finally, local events She participated in local events and was able to sell to people in her locality. This really boosted our plan of building trust as she started to have regular customers and a solid customer base. With this customer base, we could make reviews and feedbacks even videos of them which could be used to help people trust out brand. We then ventured into social media marketing again but this time we started having sales. My suggestion, before you take any step or waste money unnecessarily on social media marketing is to actually see if the public would think your brand is a trusted one. If they do, then all you have to do is identify the part of the audience you need (I do that through Pinterest) and then market to them, otherwise, you can also do local marketing to help build your brand.

I hope this helps. Please feel free to ask questions and thank you! 

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1.Wishlist Missing.

2.Social media Icon missing

                                                                                                                      You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. Here are some of the adjustments that can make website more appealing. 

1.Add Featured Products Section with Add to cart button. 

2. Featured Products / all Titles should be Optimized and Seo Friendly.

3.Highlight the USP of your Products or services.

4. Add Sticky Cart Icon on Home Page.

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout.
                 

Conversion rate optimization Strategies:

1.Include user generated content like Facebook Instagram or Google review to generate the trust of the client.

2.Time reservation on the cart page to increase the average order value.

3.Introduce various discount coupon codes to attract the customer.

4. Provide multiple payment options at checkout to directly make the payment.

SPEED Optimization:

 Your site might be in need of Optimization too. As per Google Insights, your site scores 31 which means that attention is required here. A well-optimized site rates 60+. This affects your SEO ranking and decides how many customers/visitors view or find your website. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[PageFly-Garcia]

Hi @Isakeve08 

Amazing work mate, however, it has many rooms we can improve it more to avoid abandonded cart. My name is Kate from PageFly team, with a moderating experience work within ecommerce enviroment.

Start with HomePage first

• Add one more section with Insta Feed

1. An Instagram feed allows you to showcase your brand personality and aesthetic through high-quality images and videos. Instagram is a highly visual platform, and images and videos can evoke emotions in users. Attractive photos of stylish clothes can create a desire to own them.
2. Besides that, it has been proven in many A/B tests that many users believe they can contact shop owners directly for the fastest replies, instead of waiting for reply in Email. This will help optimize the contact between you and your customers, as well as boost conversion rate more
3. It can be turned in to Shoppable Feed, some tools are available with Free plan on Shopify app store. Users can click on product tags within the feed and be directed straight to the corresponding product page on your website, streamlining the purchase process.

• Even an short section to add reels or short videos of your TikTok account here
• Promotion bar can be re-designed with the better visual

1. The quality of this image is not good at all, it’s a little bit of blurry
2. A call to action button should be put here. This can redirect to the Collection page.
3. Some elements with ability to create urgency sense to users can be added, for example: Countdown timer, etc

• Announcement should be sticky

1. By constantly reminding users about promotions, sticky announcements might lead to higher click-through rates on calls to action associated with the offers.

• The benefits bar should be put higher

1. In today's fast-paced online world, users typically decide within seconds of landing on a page whether to stay or leave. Placing the benefits bar higher ensures users see the key selling points of your product immediately.

• Prepare the gift guide section for the next holidays

We can base on the predefined holidays season in the year to make a promotion campaign like: 

- Father's Day (3rd Sunday): This is a prime opportunity for men's clothing promotions. Offer discounts on a wide range of items suitable for dads (e.g., dress shirts, casual wear, accessories like wallets or belts).

- Graduation Season (Varies): Target recent graduates with promotions on interview-appropriate clothing or business casual wear.

Product Page

• The size chart must be redesigner

Messy chart like the current requires users scroll too much, it forces them to find the the information matching to their requirement

If you have enough resources, try to this intuitive display like this:

• Try to add photos with human for each product as many as possible

Currently, many your products lack of the humans modeling clothes images. The new improvement allow users to see how the garments drape, fit, and move on a real body. This is much more informative than pictures of clothes on hangers or flat lays.  Users can get a clearer idea of the garment's proportions and silhouette, too

• Add the good feedbacks on this page too.

In collection page, or collection views, we do not mention any good feedbacks for your store. This is exact placement to show the execellent feed back for our brand mate. Try to add small text like some below example:

Overall, your first step is so amazing, mate.

If something is not clear, reply this thread and we will discuss about this later!