Why is my high add to cart rate not translating into sales?

Julien23
Visitor
1 0 2

So I'm running Facebook Ads for my store Atomic Shopping and actually I'm getting a good amount of clicks and Add To Cards as you can see, but that's also where it stops.

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I'm only getting Add to Cards while no actual sales. I don't think my store looks that bad visually. The only thing that comes to my mind is the shipping time which is not really displayed in the checkout process. Another thing is that I have over 20 Abandoned Checkouts where each and every customer already wrote his/her data in and then suddenly decided to abandon the whole checkout process all together. Also to keep in mind my site is optimized for mobile experience and so not much for desktop users.

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Some help would really be appriciated!

Replies 4 (4)

Andrew
Shopify Staff (Retired)
1746 173 320

Hi @Julien23

Congratulations on starting your store! Do the abandoned checkouts share anything in common? Are they from similar regions?

Have you tried running a test order yourself to see if there's anything happening during checkout? What payment gateway are you using?

_________________________________

It's great that you are running ads, but there needs to be a little more to it to convince visitors that you are trustworthy. We have a great Buyer Trust guide, that outlines the importance of, for example, having an About Us page.

Do you have a social media presence? You should link your social profiles to your store. That's the baseline expectation for any shop, and it provides real social validation.

Remember: you want to gain trust, and buyers still want to feel like they're buying from real people as opposed to a faceless brand. So put your stamp on your brand by addressing the branding fundamentals.

To learn more visit the Shopify Help Center or the Community Blog.

Winfrey
Visitor
1 0 0

@Julien23  Try to do something about the checkout  there might be something wrong with the checkout process. 2. Try to set up an abandoned  art email reminder . it helps more also  in bringing traffic back yo the website 

Rayshuggs
Globetrotter
561 35 83

Hello there @Julien23 I have a few suggestions I believe could prove very helpful for you in this situation.

1) You should try and check to see if there is an issue with the check out process. That is a very possible reason why there are a lot of abandoned products added to carts in the store. 
2) Given the product you are selling, there should be a FAQ on the homepage. This would clarify certain matters for the benefit of the customers.

3) A great way of pushing potential customers to the level of making purchases is by having a well defined and implement reward system. The Seal Subscriptions App is very useful in this regard. This app would help to assign certain incentive based subscriptions to different types of customers based on their loyalty or newness to the store. You could check the app yourself here https://apps.shopify.com/seal-subscriptions 

Please let me know if it works by giving it a Like or marking it as a solution!
Increase sales with the Bundle app for Shopify merchants.

flareAI
Shopify Partner
2405 223 539

Hello @Julien23,


Greetings from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.


It sounds like you're doing well in terms of generating interest in your products, but you're struggling to convert that interest into actual sales. There could be a few reasons for this, and I'll try to address some of them based on the information you've provided.


1. Shipping time
If your shipping time is longer than what customers are used to, that could be a factor in why they're not completing their purchases. Consider making your shipping time more prominent on your website, or offering faster shipping options at an additional cost. You might also want to look into ways to speed up your shipping process if possible.

2. Abandoned checkouts
If you have a lot of abandoned checkouts, it's worth looking into why customers are leaving without completing their purchases. One common reason is unexpected shipping costs or taxes that aren't revealed until the checkout process. Make sure that all costs are transparent and visible throughout the customer journey. Another reason could be technical issues with the checkout process, so make sure that everything is working smoothly.

3. Mobile optimization
It's great that your site is optimized for mobile, but keep in mind that not everyone shops on their phone. Make sure that your desktop experience is also user-friendly and easy to navigate.

4. Product page
Make sure that your product pages are optimized to convert visitors into buyers. This includes high-quality product images, detailed product descriptions, and customer reviews.

5. Follow up
Consider reaching out to customers who abandoned their carts or checkouts with a friendly email or retargeting ads. This could remind them of their interest in your products and encourage them to complete their purchase.


In conclusion, while you're doing well in generating interest, it's important to analyze your customer journey to identify and address any issues that may be preventing conversions. By optimizing your shipping process, checkout experience, and product pages, and following up with potential customers, you can increase your chances of converting interest into sales.


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing