Why is my high-traffic Flusky store not getting any sales?
The color choices are making it incredibly hard to read.
Especially the "Add To Cart" button - it's basically invisible.
Would strongly recommend:
- Updating the color palette to something more traditional
- Shrinking the size of the header, so that the main content is more visible above-the-fold
- Getting rid of the Country pop-up on page load
Whipped up a quick mock-up to show my initial thoughts on what it could look like:
Hi @kabie001 ,
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.
Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. From my CRO expertise, I’d love to give you my suggestions as hereby:
Product page
1. Highlight Key Product Features in the Product headlines
Product headlines that only include the product title don’t give users an overview of the product during the critical first few seconds after they arrive on the product page.
Always provide one or more key product features in the product page headline, with the most important features directly following the product title. Avoid relying on vague, misleading, or overly technical product headlines.
2.Highlight CTA buttons
A primary call to action button is one of the important things for a section of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a landing page, etc. This button’s color is not so eye-catching because it is the same color as the other text, you can try another color for it.
Or you can adjust all the buttons to the same color.
3. Including a "You May Also Like" section on your product pages
Increase sales: By suggesting related products to customers, you can increase the chances of them buying more products from your website, thereby increasing your sales.
Enhance customer experience: Customers appreciate when a website provides them with additional options that they may be interested in. It can help them make informed decisions and provide them with a better overall shopping experience.
You can check this image for reference:
Home page
1. Adjust content on the Slideshow
I noticed that the content on the second slide has not been adjusted.. You can consider putting a suitable heading, paragraph and change the image for it.
2.Avoid blank space on the page
Please take a look at this spacing and consider adding more product details in this spacing:
3. Have an announcement section
Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store. For example, a Countdown timer is a tip to encourage customers to make decisions quickly.
You can check this image for reference:
4. Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it.
Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.
1. Use colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
- Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
- Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
- Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.
2. Offer special discounts
Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations.
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
These are some suggestions for improving the design.
Let me know if you have any questions.
Best regards,
Richard | PageFly Team
The color choices are making it incredibly hard to read.
Especially the "Add To Cart" button - it's basically invisible.
Would strongly recommend:
- Updating the color palette to something more traditional
- Shrinking the size of the header, so that the main content is more visible above-the-fold
- Getting rid of the Country pop-up on page load
Whipped up a quick mock-up to show my initial thoughts on what it could look like:
Hi @kabie001 ,
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.
Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. From my CRO expertise, I’d love to give you my suggestions as hereby:
Product page
1. Highlight Key Product Features in the Product headlines
Product headlines that only include the product title don’t give users an overview of the product during the critical first few seconds after they arrive on the product page.
Always provide one or more key product features in the product page headline, with the most important features directly following the product title. Avoid relying on vague, misleading, or overly technical product headlines.
2.Highlight CTA buttons
A primary call to action button is one of the important things for a section of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a landing page, etc. This button’s color is not so eye-catching because it is the same color as the other text, you can try another color for it.
Or you can adjust all the buttons to the same color.
3. Including a "You May Also Like" section on your product pages
Increase sales: By suggesting related products to customers, you can increase the chances of them buying more products from your website, thereby increasing your sales.
Enhance customer experience: Customers appreciate when a website provides them with additional options that they may be interested in. It can help them make informed decisions and provide them with a better overall shopping experience.
You can check this image for reference:
Home page
1. Adjust content on the Slideshow
I noticed that the content on the second slide has not been adjusted.. You can consider putting a suitable heading, paragraph and change the image for it.
2.Avoid blank space on the page
Please take a look at this spacing and consider adding more product details in this spacing:
3. Have an announcement section
Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store. For example, a Countdown timer is a tip to encourage customers to make decisions quickly.
You can check this image for reference:
4. Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it.
Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.
1. Use colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
- Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
- Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
- Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.
2. Offer special discounts
Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations.
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
These are some suggestions for improving the design.
Let me know if you have any questions.
Best regards,
Richard | PageFly Team
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