Why is my male self-improvement niche store not making any sales?

[ivoivanov]

I've had 1500 sessions on my store and no result. This is my second store, however, the niches are two polar opposites.

My store is themaleshopcollection.com - the UI and visuals are designed for use on a phone, as our way of advertising is through Instagram Theme Pages in the male self-improvement niche. 

I've looked at screen recordings of people and they hover around products and check each of them out thoroughly and never become a conversion.

Our target market is the "get rich wanna be's"

Turning for help here - any feedback is appreciated! Down to hop on a call if that would be more convenient for anyone. If that's better, you can either reply here or find me on ig - ivvnv44

[jpaladeen]

If your target market is high in luxury buying men then you need some work on your website. The main image of the man walking off the plane looks AI-generated. I don't understand what "lookmizing" is. There is so much cheap Chinese stuff out there that anything that looks AI generated turns people off quickly because they don't trust it. You are getting a lot of traffic but not conversions. Your target market doesn't seem to be nailed down because the sight seems to be more for lower-middle class rich wanna bes. The text "Free Business Ideas for Every Product. We Will Make You Rich!" really cheapens the site and seems gimmicky.  Lastly your products are too cheap for high end people. Someone wealthy would never buy a $32.99 cross necklace. Honestly, I would focus more on the improving 1% information and leave the product to sell as an afterthought. Build a community and get that community to trust you as the expert then sell things to them. One last thing... you need individual photos for each variant or else people won't trust it. Such as the Fighting Start Pack is just 1 image... if I'm going to give you my credit card number I want to see exactly what I'm getting. Your real value is in your motivation and coaching. People will eat up information on how to get to the next level and you have a good base for that... go with it! Then send them a newsletter or something that has like your favorite products, your daily routine, what's in your travel bag. Push them through a sales funnel once you've convinced them you are the real deal. I HOPE THIS INFO HELPS!

[ivoivanov]

Thank you for the lenghty response! Small note for you and anyone else - we are in fact targeting the get rich wannabe's.

[Thomas609]

Hi @ivoivanov. I completely agree with you about Instagram being the main marketing channel to target our audience - the "get rich wannabe's". I think an idea that would really work well is adding a before and after look to each content you advertise. I'm pretty sure people would get engaged with content that has a before and after look of each product after usage. Also, to sell products like this, you'll need to build up your brand first. You sell e-books which is a good idea but you can definitely think of other free content that relates to your niche. 
I hope this helps and feel free to ask questions!

[CassandraWard]

Hi,

The first thing that hit me was the font, it might be good to get a branding pack. To help you with colours and fonts. For example https://visme.co/blog/brand-templates/ the first one would work nice on your store. 

I feel that you trying to tell your shoppers who they are not what they desire (pov of adjusting cufflinks on a suit, a lamborgini, comes to mind) you want to show men a desire, Drop high value men tag line they either feel that way or not

There is no straight access to your shop, the button puts off a vibe of ok then (change it to shop) and there's no link shop all at the top. There is no reason to buy any of your products, are you looking for fitness or discipline? Great skin? What is the avatar that comes to mind that shops with you?

20-30? Single guy, what does he do for fun? Create the perfect niche avatar (does this guy want to really be part of personal development or is he an Andrew Tate fan) Then start writing copy just for this guy. 

[ivoivanov]

Hi! Thank you for your response!

I'm looking at the first paragraph: how do you go about integrating a branding pack?

[CassandraWard]

You would have to manually customise your theme using the fonts and templates, If you can't do that then just buy a shopify template, there's some nice ones on etsy. However I would have a look at the colours that were in the branding pack and go for a similar feel.