Why is my new online clothing store not making sales?

[UniqueInk]

Hello everyone, i launched UniqueInkOnline.com 1 week ago on Shopify. i have been running paid ads at $20 per day for 3 days. I started making clothing at my home office 3 years ago and after doing a lot of brand research I decided to launch my first clothing line under the Unique Ink business. So, in the last 3 days of advertising I have had 650 sessions and no conversions. If anyone in the community would mind looking at my page I would appreciate any feedback on what I might do to boost conversion and make my first online sale. 

Please check us out at uniqueinkonline.com

Thank you!

[PageFly-Garcia]

Hi @UniqueInk 

I'm Garcia from PageFly - Shopify Advanced Page Builder App. Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Homepage

• Have a favicon for your store

Whether you're putting the final touches on your online store or it's already up and running, don't overlook the significance of adding a favicon! It's a small yet crucial detail that can enhance your website's appearance and reinforce your brand.

By including a favicon on your website, you can effectively communicate to your potential customers that they have arrived at your company's page.

You can check this Shopify guide on how to add a favicon -  https://help.shopify.com/en/manual/online-store/images/add-favicon

• Resize the sticky header

It's great when you have a sticky header which makes it more convenient for your visitors to navigate around the site.

Another thing you might care about is that the sticky header with the current logo might take significant space while scrolling with the logo above the navigation buttons. So I would like to suggest that you resize the logo and place the logo alongside the navigation buttons in the same row to save more space to showcase the products.

• Have the hero section on top of the page

The banner is very significant in hero material. It is the first thing customers see when they visit your website so you need to get consumers to know exactly what you're having in 5 seconds first.

Unfortunately, you missed this section and you placed the collection lists on top instead. Please recheck this part.

• Customize the media

Putting all the product media in rhombus shape makes it hard for your visitors to get a full view of your products. So please recheck this part.

* Add more sections

• Product details: One of the best-sellers from your store should be showcased to catch more attention
• Instagram feed: Your Instagram content adds a fresh feel to your website by showing you’re active online and interacting with your customers.
• Testimonial - customer reviews: This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos. Here is a demo for you:

2. Product page

• Color swatch

Product color swatches enhance conversion rate by reducing the number of clicks for customers to find the product they want. The shorter and easier a customer's path to the desired product is, the more likely they will make a purchase.

• Redesign the product description

• The description in text is too long to be read, so it might be easily overlooked.

• You can refer to this design in which we use tab element to separate content.

• Have benefit section: This section gives your customers a reason to purchase from you instead of the competition.This helps reduce the bounce rate and increase the likelihood of purchase. Here is a demo for you:

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
 1.Favicon missing

2.Wishlist missing

3.Avoid extra spacing in the footer section.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. Banner image on the home page is the essence of any website.

1. Add featured products on the home page in a more organized manner.

2. Featured Products / all Title should be Optimized and Seo Friendly. 

3. Add sticky add to cart button on home page collection features.
4. Reduce the font size of product page.

5.If Possible, add Instagram feed on the home page.

6.Add customer reviews on the home page to gain the trust of the customer.

7.Highlight the USP of your product or service.

8. Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

Conversion Rate Optimization strategies:

-Introduce discount coupons and codes to attract more customers.

- User generated content like verified reviews or Instagram feed to attract the customer.

-Upsell and cross sell at cart pages to increase average order value.

I hope this helps

Please feel free to contact us for any further help that you might require.

Best regards,

San.